ABSTRACT
The study sought to assess the promotion of theatre in Ghana, focusing on Roverman
Productions as the current driving force in making theatre active. Both qualitative and
quantitative research designs were employed for the study. A simple random sampling
technique was used to select one hundred and twenty five (125) respondents for the study. The
results from the study revealed that Roverman Productions, though is contributing to theatre
promotion, however, it targets only a section of the population of theatre goers or enthusiasts
as a result of its business philosophies. The group runs on commercial basis and therefore,
employs several marketing strategies such as sponsorship and advertisement to be able to
promote its shows. It is recommended that more effort should be made by Arts Centres and
other stakeholders by collaborating with Roverman Productions to create performance spaces
in various regions. Policy initiatives specifically aimed at reducing the cost of productions must
be implemented and strengthened by government. This would greatly enhance theatre groups’
abilities to produce quality theatre shows that have impact on the lives of audience. The study
also recommends that players (institutions and stakeholders) in theatre sectors must strive to
bridge the professional and managerial gaps between the educational institutions and the
commercial theatre groups, to achieve best theatre practices.
GYEKYE, B (2021). A Study Of Roverman Productions In The Promotion Of Theatre In Ghana. Afribary. Retrieved from https://track.afribary.com/works/a-study-of-roverman-productions-in-the-promotion-of-theatre-in-ghana
GYEKYE, BEATRICE "A Study Of Roverman Productions In The Promotion Of Theatre In Ghana" Afribary. Afribary, 14 Apr. 2021, https://track.afribary.com/works/a-study-of-roverman-productions-in-the-promotion-of-theatre-in-ghana. Accessed 23 Nov. 2024.
GYEKYE, BEATRICE . "A Study Of Roverman Productions In The Promotion Of Theatre In Ghana". Afribary, Afribary, 14 Apr. 2021. Web. 23 Nov. 2024. < https://track.afribary.com/works/a-study-of-roverman-productions-in-the-promotion-of-theatre-in-ghana >.
GYEKYE, BEATRICE . "A Study Of Roverman Productions In The Promotion Of Theatre In Ghana" Afribary (2021). Accessed November 23, 2024. https://track.afribary.com/works/a-study-of-roverman-productions-in-the-promotion-of-theatre-in-ghana