An Analysis of Marketing in the Nigeria Banking Industry (A Case Study of First Bank Plc)

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Table of content

CHAPTER ONE

1.1      Introduction

1.2      Statement of research problem

1.3      Objective and purpose of the study

1.4      Scope and limitation of the study

1.5      Research methodology

1.6      Signification of the study

1.7      Statement of the hypothesis

1.8      Organization and planning of the study

CHAPTER TWO

2.0    Literature review

2.1   Introduction

2.2   Concept of marketing of bank service

2.3   Bank marketing strategies

2.4   Impact of marketing segmentation in banking

2.5    Issues concerning marketing of financial service

CHAPTER THREE

3.0   Case study of methodology

3.1   Brief theory of first bank plc

3.2   Restatement of research question and hypothesis

3.3   Research Design and Data collection instrument

3.4   Characteristic of the study population and sampling

3.5   Administration of the Data instrument

3.6   Procedure for processing collected Data

3.7   Limitation of the methodology

CHAPTER FOUR

4.0   Data presentation and analysis

4.1   A brief introduction of the chapter

4.2 Presentation and analysis of Data According to research questions

4.3   Testing of research hypothesis

4.4 Hypothesis testing on the analysis of banking marketing of financial services

CHAPTER FIVE

5.0    Findings, Recommendation, summary and    conclusion

5.1 Finding

5.2 Summary

5.3 Conclusion

5.4 Recommendation

PREFERENCE

Appendix: Questionnaire.

An Analysis of bank marketing of financial service in Nigeria

(A Case study of first bank plc)

PROPOSAL

The project work examines the analysis of bank marketing of financial services in Nigeria. Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operations of her economy. The analysis of bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision-makers and financial services marketers faced with ongoing challenges can make better business decisions with the help of software, and analytic services from mapping analytics.