ABSTRACT
The major objective of this research was to assess the effectiveness of consumer rights protection
strategies used by CCZ in Zimbabwe. The other objectives were to identify consumer rights
awarded to consumers, strategies used to protect consumer rights, exploring the challenges
faced by CCZ in protecting consumer rights and proffer recommendations to enhance consumer
protection in Zimbabwe. The literature reviewed showed that there is much information about
reasons leading to establishment of consumer rights and consumer rights protection strategies.
This information then lays foundation as the researcher seek to assess how effective then are the
strategies used to protect consumer rights. Qualitative and quantitative research designs were
employed. On presenting data, graphs, tables and pie charts were used. The findings depicted
that consumers have eight rights and consumer education, complaints handling and lobbying
and advocacy are strategies used by CCZ to protect these consumer rights. The strategies used
by CCZ were labelled ineffective highlighting issues like failure to lobby for a comprehensive
consumer act, often referring cases to Small Claims Court, issues to do with accessing consumer
education programs and consumer offices especially those in areas far from the major towns.
The challenges that undermine CCZ effectiveness and efficiency was largely attributed to
governments’ failure to adequately fund the organisation, put in a legal framework inform of
consumer act to back consumer rights although other problems were blamed on CCZ itself and
consumer themselves. In this light the solutions to enhance consumer protection were directed to
government, CCZ and consumers. The researcher concluded that CCZ consumer rights
protection strategies are ineffective and this was explained by absence of comprehensive
consumer protection act and digital consumer legislations to cope with ever-changing
technological environment despite CCZ being in existence for thirty one years, centralization of
consumer awareness programs and campaigns as well as CCZ oftenly referring cases to other
consumer protection agencies notably the Small Claims Court.
CHIKONDOWA, P (2021). An assessment of the effectiveness of the consumer rights protection strategies in Zimbabwe, Masvingo: A case study of Consumer Council of Zimbabwe. Afribary. Retrieved from https://track.afribary.com/works/an-assessment-of-the-effectiveness-of-the-consumer-rights-protection-strategies-in-zimbabwe-masvingo-a-case-study-of-consumer-council-of-zimbabwe
CHIKONDOWA, PAMELLA "An assessment of the effectiveness of the consumer rights protection strategies in Zimbabwe, Masvingo: A case study of Consumer Council of Zimbabwe" Afribary. Afribary, 09 May. 2021, https://track.afribary.com/works/an-assessment-of-the-effectiveness-of-the-consumer-rights-protection-strategies-in-zimbabwe-masvingo-a-case-study-of-consumer-council-of-zimbabwe. Accessed 23 Nov. 2024.
CHIKONDOWA, PAMELLA . "An assessment of the effectiveness of the consumer rights protection strategies in Zimbabwe, Masvingo: A case study of Consumer Council of Zimbabwe". Afribary, Afribary, 09 May. 2021. Web. 23 Nov. 2024. < https://track.afribary.com/works/an-assessment-of-the-effectiveness-of-the-consumer-rights-protection-strategies-in-zimbabwe-masvingo-a-case-study-of-consumer-council-of-zimbabwe >.
CHIKONDOWA, PAMELLA . "An assessment of the effectiveness of the consumer rights protection strategies in Zimbabwe, Masvingo: A case study of Consumer Council of Zimbabwe" Afribary (2021). Accessed November 23, 2024. https://track.afribary.com/works/an-assessment-of-the-effectiveness-of-the-consumer-rights-protection-strategies-in-zimbabwe-masvingo-a-case-study-of-consumer-council-of-zimbabwe