An Investigation into the Role of GSM Operation in Developing Direct Market in Nigeria (A Case Study of Mtn Nigeria)

ABSTRACT

GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy development of the nation. The aim of marketing tool and development of direct marketing in the course of the study both primary and secondary data was used in gathering data, but secondary data was used most GSM is faced with challenges and the most pressing one is high tariff charges. Recommendation was made based on the findings his tariff charge should be reduced to enable the consumer enjoy uninterrupted services. Basic amenities like good road network security should be provided to enhance the performance of GSM operators in Nigeria

TABLE OF CONTENT

Title page

Certificationii

Dedicationiii

Acknowledgment iv

Abstract vi

Table of contentvii

CHAPTER ONE

1.0 Introduction 1

1.1 Background of the study1

1.2 Statement of problem of the study10

1.3 Aims and Objectives to the study11

1.4 Significance of the study11

1.5 Scope of the study12

1.6 limitation and Constraint of the study13

CHAPTER TWO

2.0 Literature Review15

2.1 Concept of Direct market15

2.2 Effect of GSM on Direct Marketing16

2.3 Important of Direct Marketing in Nigeria17

2.4Challenges Facing GSM Market in Nigeria19

2.5 Causes of High Charges by GSM operators20

2.6 Solution to Problem of GSM21 

2.7 Problem of the Markets22

2.8 Prospect of the Market25

2.9Formation of hypothesis26

CHATER THREE

3.0 Research Methodology28

3.1 Research Design28

3.2 Sources of Data Collection29

3.3 Population of the Study29

3.4 Sampling and Samples of size 30

3.5 Method of data Collection30 

3.6 Instrumentation of Direct Market31

3.7 Validity and Reliability of Instrument31

CHAPTER FOUR

4.0 DATA PRESENTATION AND ANALYSIS33

4.1 Brief history of the Case study33

4.2 Presentation of Data35

4.3 Discussion of Finding42 

CHAPTER FIVE

5.0 SUMMARY CONCLUSION AND RECOMMENDATION45

5.1 Summary of Findings45

5.2 Conclusion46 

5.3 Recommendations47

     References49