ASSESSMENT OF CRBC’S EDUCATIONAL BROADCASTING IN NIGERIA: A STUDY OF CALABAR SOUTH LOCAL GOVERNMENT AREA

ABSTRACT

This study is an Assessment of CRBC’s Educational Broadcasting in Nigeria: A Study of Calabar South Local Government Area. The study adopted three research techniques, survey design, purposeful sampling procedure and simple percentage to analyze the data. It was found out that CRBC’s educational broadcasting programmes satisfied the educational yearning and aspiration of 66.5% respondents, the programme were beneficial to  its audience and the content was relevant to educational areas of 65.5% of respondents. However, the study revealed some challenges such as the absence of electricity to enable viewers and listeners to power their radio and television sets to be able to access the programmes when aired. The researcher recommended the training of staff to be more creative in the programme production, a specific time or peak hour to air the programme and also government formulation and implementation of polices to enhance educational broadcasting in developing countries.      

TABLE OF CONTENTS

PAGES

Certification-------i

Dedication-------ii

Acknowledgement------iii

Abstract ---------iv

Lists of table -------vii

CHAPTER ONE

GENERAL INTRODUCTION

 Background to the Study---1

Statement of the Problem---4

Objectives of the Study----6

Research Questions-----7

Significance of the Study----8

Scope / Delimitation of the Study--11

Limitation of the Study----11

Definition of Key Terms And Concepts-11

CHAPTER TWO

LITERATURE REVIEW

2.1Introduction------13

2.2Literature Review    -----13

2.3 Theoretical Literature Review  ---18        

2.4Empirical Literature Review---21

2.5Theoretical Framework       ----35

CHAPTER THREE

STUDY AREA / RESEARH METHODOLOGY

3.1Research Design-----38

3.2 Background Information of the Study Area41

3.3Cross River Broadcasting Corporation (CRBC)40

3.4Population of the Study/ Sample Size-41 

3.5Instrument of Data Collection---42

3.6 Validity and Reliability of Instrument-42

3.7Method of Data Collection---43

3.8Method of Data Analysis ----43

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1Data Presentation and Analysis ---44

4.2Discussion of Findings  ----59                       

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1Summary of Findings----61

5.2Conclusion------63

5.3Recommendations-----63

References------65

Appendix-------69