AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)

ABSTRACT

Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.

Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.

Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.

It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.

In terms of the subject of a television show or programme.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

LIST OF TABLES

CONTENTS

CHAPTER ONE

1.1INTRODUCTION

1.2STATEMENT OF PROBLEM

1.3OBJECTIVES OF THE STUDY

1.4SIGNIFICANCE OF THE STUDY

1.5RESEARCH QUESTIONS

1.6RESEARCH HYPOTHESES

1.7DEFINITION OF TERMS

1.8ASSUMPTIONS

1.9LIMITATION OF THE STUDY

CHAPTER TWO

2.1SOURCES OF REVIEW

2.2THE SUMMARY

CHAPTER THREE

3.1RESEARCH METHODOLOGY

3.2RESEARCH DESIGN

3.2.1POPULATION

3.3RESEARCH SAMPLE

3.3.2RESEARCH INSTRUMENT

3.4DATA COLLECTION

3.5METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.1PRESENTATION AND ANALYSIS OF DATA

4.2DEMOGRAPHIC INFORMATION

4.3RESULTS

4.4DISCUSSION

CHAPTER FIVE

5.1SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.2CONCLUSION

5.3RECOMMENDATION

REFERENCES

BIBLIOGRAPHY

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APA

Ugwu, A. (2018). AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS). Afribary. Retrieved from https://track.afribary.com/works/audience-perception-of-commercial-telecast-during-nta-network-news-programme-a-case-study-of-onitsha-metropolis-801

MLA 8th

Ugwu, Anderson "AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)" Afribary. Afribary, 29 Jan. 2018, https://track.afribary.com/works/audience-perception-of-commercial-telecast-during-nta-network-news-programme-a-case-study-of-onitsha-metropolis-801. Accessed 20 Nov. 2024.

MLA7

Ugwu, Anderson . "AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)". Afribary, Afribary, 29 Jan. 2018. Web. 20 Nov. 2024. < https://track.afribary.com/works/audience-perception-of-commercial-telecast-during-nta-network-news-programme-a-case-study-of-onitsha-metropolis-801 >.

Chicago

Ugwu, Anderson . "AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)" Afribary (2018). Accessed November 20, 2024. https://track.afribary.com/works/audience-perception-of-commercial-telecast-during-nta-network-news-programme-a-case-study-of-onitsha-metropolis-801

AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)

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