Consumer Satisfaction as a Key to Industrial Growth and Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT

This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. 

Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction   serve   as a key to industrial growth  and development.  

PROPOSAL

This is a proposal on project topic consumer s satisfactions as a key to industrial growth and development. 

This work is a part of    requirement for the award of higher national diploma (HND) in marketing of kwara state polytechnic, Ilorin kwara state.

In this project, the research would comment on consumer   satisfaction as a key to industrial growth and development. 

This research would visit dangote group of company PLC Ilorin for collection of necessary on the project, and for collection    of necessary on necessary data to be used, the problem to be finding   would be analyzed in the project. The view of many authors the organization itself, manager and the people, involved in the process would also be discussed extensively. Based on the summary of findings and conclusion, the authors reasonable recommendation of how to improve the skill of consumer satisfaction processing in an organization development would be discussed. 

Chapter one of these projects shows the introduction, statement of of the study, limitation and constraint of the study, significant of the study, historical background of the study, objective of the study scope of the study. 

Chapter  two  shows the literature review  chapter  three of the project shows the  research  methodology, justification of research  methodology  adopted, and  method  of data collection.

Chapter four of this project   shows the presentation and analysis   of data. 

Chapter five shows the summary conclusion recommendation and bibliography. 

Finally, the researchers hope the write-up would not only attract attention of various organizations in Nigeria, but would also form an important topic of discussion among business education manage is and industrialists. Therefore, the researcher hopes to summarize their findings drew conclusions and suggestions, recommendations, which would be put to valuable use by the cause study organization and other industrial alike.