Effectiveness of Communication Media On Awareness of Fundamental Human Rights Among Rural Communities: A Survey of Uasin Gishu District

TABLE OF CONTENTS

Page

Title page .................................................................................................... -i

Declaration .................................................................................................. .ii

Approval ................................................................................................... .iii

Dedication ................................................................................................. iv

Acknowledgment .......................................................................................... v

Table of contents .......................................................................................... vi

Abstract .................................................................................................... .ix

List of abbreviations ....................................................................................... x

CHAPTER ONE:

1.0 Introduction

1. I Background ........................................................................................... I

1.2 Statement of The problem ........................................................................... 3

1.3 Research questions ................................................................................... 4

1.4 Objectives of the study ............................................................................... 4

1.5 Significant of the study ............................................................................... 5

CHAPTER TWO

2.0 Literature review

2.1 Introduction ............................................................................................ 7

2.2 Development of Communication Media .......................................................... 7

2.3 Development of Fundamental Human Rights and Freedoms .................................. 8

2.3.1 Ancient Greece .................................................................................... 9

2.3.1 Roman period ...................................................................................... 9

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2.3 .3. Christian Philosophers ........................................................................... 9

2.3.4 Middle Classes ...................................................................................... 9

2.3.5 The 20u, Century .................................................................................. 10

2.4 Development of Rural Sociology ................................................................. 12

2.5 Communications as a Two way process ......................................................... 13

2.6 Utilization of Media for the Rural Areas ......................................................... 16

2. 7 Importance of Fundamental Human Rights and Freedoms .................................... 22

2.8 The need for Awareness of Fundamental Human Rights ..................................... 23

2.9 Human Rights Materials Development .......................................................... 24

2.10 Education and Information ..................................................................... .24

CHAPTER THREE

Research methodology

31 Introduction ........................................................................................... 26

3.2Study Area ............................................................................................ 26

3.3 Research Design .................................................................................... 26

3.4 data Sources .......................................................................................... 27

3.5 Sample Frame and Sample Size ................................................................... 27

3.6 Sampling procedures ............................................................................... 28

3.7 Tools for data Collection ............................................................................ 28

3. 7.1 Interviews ........................................................................................... 29

3.7.2 Questionnaires ..................................................................................... 29

3.7.3 Focus Groups Discussions ...................................................................... .30

3.7.4 Observation ........................................................................................ 30

3.8 Unit of Analysis ............................................................................... -.... .30

3.9 Methods of Data processing and Analysis ...................................................... 30

3.10 Limitation of the study ............................................................................ 31

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CHAPTER FOUR

Data analysis and hypothesis testing

4.1 Background Information on the Respondents ................................................... 32

4.1.l Age ................................................................................................. 32

4.1.2 Gender ............................................................................................. 33

4.1.3 Level of Education and Occupational Status ................................................. 34

4.2 Awareness of Fundamental Human Rights in the Rural Areas ............................... .35

4.2.1 Levels of Awareness of the Specific Fundamental Human Rights ........................ .36

4.3 Communication Media ............................................................................. 37

4.3 .1 Means of communication media of awareness of their rights ................................ 38

4.3.2 Distribution of respondents who red newspapers ........................................... 38

4.3.3 Distribution of respondents who listened to Radio ........................................... 39

4.3.4 Distribution ofrespondents who watched television ........................................ .40

4.3.5 Distribution on the role of communication media in creating awareness ................ .40

4.3.6 Distribution of the respondents appreciation of mass media .............................. .41

4.3. 7 Distribution of preference for the specific types of communication media ............ .42

4.4. Suggestions to improve the way the rural populations access information on F.H.R ... .42

4.4.1 Suggestions from the rural community ..................................................... .45

4.4.2 Suggestions from the key informants ....................................................... .46

4.5 Access to Electricity ............................................................................... .48

4.6 Summary of the major descriptive findings ................................................... .48

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CHAPTER FIVE

5.0 Summary, couclusions and recommendations

5.2 Summary ......................................................................................... .49

5.3 Conclusion ........................................................................................ 51

5.4 Recommendation ................................................................................. 57

5.5 Suggestions for further research ............................................................... 63

REFERENCES ....................................................................................... 64

Questionnaires