Evaluation of Retailing Activities in a Business Organization. (A Case Study of Jmk, Ilorin)

ABSTRACT

This project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enable them to know how retailing activities is necessary and the role it plays to an organization. The research employed the questionnaire method of collecting data relevant to the study, 135 respondents were sampled out from the total population in which the questionnaire were been administered to. Based on the report and analysis, it was concluded that Retailing activities plays a vital role in business organization.

TABLE OF CONTENTS

Title page                                                                                              i

Certification                                                                                           ii

Dedication                                                                                             iii

Acknowledgement                                                                                 iv

Abstract                                                                                                 v

Table of Contents                                                                                  vi

CHAPTER ONE: Introduction                                                            1

1.1           Ownership                                                                                   1

1.2           Statement of problems of the study                                              3

1.3           Aim and objectives of the study                                                   4         

1.4           Significance of the study                                                             5

1.5           Scope of the study                                                                       6

1.6           Limitations and constraints to the study                                       6

CHAPTER TWO: Literature Review                                                  8

2.1           The concept of retailing                                                               8

2.2           Types of retail outlets                                                                  9

2.3           Retail pricing                                                                               14         

2.4           Challenges of retailing activities                                                  14         

2.5           Design and layout in retail store                                                  16

CHAPTER THREE: Research methodology                                      21

3.1           Research Design                                                                          21

3.2           Data Presentation and analysis techniques                                   24

3.3           Sampling procedures                                                                   26

3.4           Definition of population                                                              27

CHAPTER FOUR: Data Presentation and analysis

summary conclusion and recommendation                                            30

4.1           Brief history of case study                                                           30

4.2           Data presentation and analysis                                                     32

4.3           Summary                                                                                     41

4.4           Conclusion                                                                                  42

4.5           Recommendation                                                                         46

References