Abstract This research seeks to unpack the impact of community radio in marginalised communities using a case study of diamond FM in Manicaland. The information gap continues to persist in Marginalized Communities. Henceforth this study was to a greater extent useful in closing the information gap. Researchers have used Zimbabwean literature and foreign literature to unleash the impact of community radio in marginalised communities. This research propounds that community radio in Manicaland h...
ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
Abstract The student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contribut...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
ABSTRACT The study focuses on Basilwizi Trust’s use of Facebook as a communication tool in communication for community development. The study endeavors to establish whether Facebook is an effective communication tool which has influence on Basilwizi Trust’s programming and it also seeks to investigate how Facebook is being used to foster community development. This research employed research methods such as interviews, archival research as well as participant observation. Employing those...
Abstract This study explores the relationship between return migration, space and identity in Zimbabwean Literature as exemplified by Daniel Mandishona‟s White Gods Black Demons (2009). It employs postcolonial theory in its exploration of the relationship between return migration, space and identity in Mandishona‟s text. Return migration is largely depicted as a metaphor of failure in most of the selected stories were some of the characters return to their homeland either sickly or mad ...
ABSTRACT Football or soccer is the most followed sport across the globe, Zimbabwe included. It is plausible to submit that football has evolved from being a mere source leisure animating lives of millions across the world, to become both big business and an industry. While there is a significant number of studies exploring the nexus of football, politics and identity in modern Zimbabwe, studies on the interface between football and communication media are scarce. Dynamos Football Club, Zimba...
ABSTRACT The study set out to investigate mobile consumption patterns in Triangle, Tongaat Hulett Estates. It sought to unravel the trends in mobile phone use amongst this community and the gratifications they derive from it. The study was informed by the uses and gratifications theory and the digital divide concept. Data was obtained through qualitative interviews and participant observation. Thematic analysis was deployed to analyse the data obtained from findings. The study found that peo...
Abstract The study focused on the communication strategies used by World Vision to alleviate poverty in Nkayi community from 2014 to date. Communication is essential for every organisation to survive in its operational environment and to create a rapport and mutually understanding with the surrounding community. The study also focuses on identifying the communication strategies that are used by World to alleviate poverty. The study had to assess the effectiveness of communication strategie...
ABSTRACT The study seeks to assess how the Zimbabwe men‟s cricket team is constructed by the two mainstream newspapers, The Herald and DailyNews. Making of or construction of reality is within the daily interactions of human in society. Society helps in shaping people‟s view of the world. Construction means making-up or “creating reality”. The Herald and DailyNews articles between January 2016 and November 2016 constructed the Zimbabwe men‟s cricket team as failures and how it ma...
Abstract The study explores the production and distribution processes and practices of online „alternative‟ television programs in Zimbabwe using the case of two internet based television programs namely Ruvheneko Live and #ThisFlag Thursday owned by Ruvheneko Parirenyatwa and Fadzayi Mahere respectively. The study also sought to unearth how online television programs in Zimbabwe such as the ones mentioned above make money and the effect of that on their programing. The study employed fo...
Abstract This article is based on a study conducted against the backdrop of ongoing national ICT policy formulation in Zimbabwe one point of consensus in the national debate captured in the E readiness report was the all too evident urban/rural digital divide across all sectors of the economy ranging from education.
Abstract This article examines the relationship and relevance of CSR and PR at Econet and NRZ in Zimbabwe. It focuses on how CSR can be perceived by people, especially in Zimbabwe as an invention of PR. CSR which is modern PR is guided by reciprocity between the corporations and their publics in an effort to create mutual understanding and goodwill between corporations and their publics. The study is based on two corporations namely, Econet and NRZ, whose business is immensely influenced by P...
ABSTRACT The study seeks to establish the representation of the ‘other’ in the process of creation of meaning by Pentecostal churches UFIC and PHD Ministries in Zimbabwe using Television. It explores the production processes of these Christian Television channels in the content that was broadcast on Yadah TV and Christ TV from the period from January 2015 to December 2016. The study used a qualitative research paradigm. Data was collected using in-depth interviews, observation and archiva...
Abstract The research seeks to explore how ZBC news online is rebranding the new political dispensation. Thus the study looks at how ZBC framed of political news in the new dispensation especially the rebranding of the Zimbabwe African Nationalism Patriotic Front (ZANU PF). The scope of the study is December 2017 to March 2018. The study is qualitative in nature as it applies the use of archival collection and interviews, Critical Discourse Analysis (CDA) and thematic analysis were applied an...