Abstract/Overview This study sought to analyse the Daily Nation framing of news on Kenya’s political parties in the 2017 General Elections. Despite the fact that media has a role to play in informing and educating the electorate, the modern day electorate continues to go to the polls with skewed understanding of the electoral process, the contenders and what their parties stand for. They therefore may end up making uninformed choices at the ballot. Several studies have been conducted on pr...
Abstract/Overview Bunge la Mwananchi (BLM) has been in existence for over twenty years and has been used by activists, politicians, and general members of the public to advance their causes. The platform has also acted as an open forum that encourages anyone to initiate a conversation for ordinary people to debate socio-economic and political problems impacting their lives. Despite its existence and potential as a form of alternative information that can shape opinions, researchers and vario...
Abstract/Overview The study was intended to assess the coverage of Genetically Modified Organism (GMO) food crops in Kenya by the Daily Nation newspapers. Public controversies will increase the penetration of the mass media and thereby reduce the disparities in the representation of biotechnology in public. Controversies thus raise awareness and educate the public. Concerns have emerged that though most journalists are well' trained; many lack a scientific education to satisfactorilyhandle s...
Abstract/Overview The study focuses on the influence of social media on youth leisure. The past has witnessed a growing interest among researchers in exploring the linkages between the media attitudes and behaviours of youth in Kenya In the context of increasing use of social media, research on the influence of social media on youth leisure is significantly low (Oriare 2010:13). As youth market expands and consumption power increases, communication researchers need to capture the latest tren...
Abstract/Overview Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer...
This study examines ownership, funding challenges and its implication for state media survival in Nigeria. The study adopted two research designs- survey and focus group discussion. The participants comprised of 66 registered journalists from Taraba State Broadcasting Service (TSBS) and Taraba Television (TTV). The researchers examined the entire population in order to totally eliminate sampling error.The instruments used for data collection were the questionnaire and the focus group. Sixty-...
“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neighborho...
The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geographical ...
ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, the con...
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The ob...
ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there are ne...
ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners of th...
ABSTRACT The study focuses on the representation of minority linguistic groups by broadcast media in Zimbabwe paying particular attention to Star FM programme „Mother Tongue March (MTM). The research explores the role of Star FM in promoting local languages. The Public Sphere and the Democratic Participant theory were employed to provide a theoretical base for this research. The study made use of qualitative research method, which was complemented by the use of open-ended questionnaires an...