[ABSTRACT Attitudes are generally positive or negative views of a person, place, thing, or event – this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question (Wikipedia, 2010). Behaviour is the response(s) – the way in which a person, organism, or group responds to a specific set of conditions. While many social psychologists study...