Mass Communication Research Papers/Topics

A Study Of HIV-AIDS Communication Approaches By Interventionists In Selected Nigerian States

ABSTRACT In this Study Of HIV-AIDS Communication Approaches By Interventionists In Selected Nigerian States, the researcher sought to know

Agenda Setting Theory: A Comparative Study Of Two Communication Models In HIV/AIDS Coverage In Selected Nigerian Newspaparers

ABSTRACT The current overriding thought in HIV/AIDS communication in developing countries foreground the need for a shift from the cognitive model which emphasizes the decision,

The Challenges Of Journalism Practice In Nigeria (A Study Of Nigerian Television Authority, Enugu)

ABSTRACT This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the number as the sample size for the study. The questionnaire served as instrument of data collection. The data collected was analyzed using sim...

Radio Broadcast Programmes And Rural Development In Nigeria; A Study Of Residents In Agwu Local Government Area, Enugu State

Abstract   The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are factors that hinder development of rural areas and its dwellers through the broadcast media (radio). The study recommended amongst others th...

Public Perception Of The Influence Of Social Media In The Fight Against Corruption In Nigeria.

ABSTRACT The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was  used in this research study, as different philosophies  of  scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected .  the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminati...

Influence of Radio Advertisement of Peak Milk on The Buying Behavior of Consumers in Thinkers Corner, Eneme, Enugu State

ABSTRACT This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak milk even after using it for the first time. This research was confined to only one theoretical framework which is the Agenda setting theory. A sample ...

News Preference in Enugu State; An Analysis of Broadcast Media And Social Media News Consumption

Abstract  The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news preferences seem to relegate different audience demographics to particular channels of communication. This study which analyzed the most preferred mediu...

Students Perception of The Corporate Image of Godfrey Okoye University, Enugu

ABSTRACT The study examined the Image of Godfrey Okoye University by the graduating students of 2017/2018 session of the university.Quantitativedesign and survey methodology was adopted for this work. The population for the study consisted of 471 graduating students of 2017/2018 session with a sample size of 261. The study was anchored on two theories. Stakeholders theory and excellent theory. The study found out that the learning facilities in Godfrey Okoye University are of a high quality ...

Gender Equality and Political Participation; an Assessment of AIT’s Influence on Women Political Awareness and Participation in Enugu State

CHAPTER ONE INTRODUCTION 1.1        Background of the Study Women are underrepresented in most levels of government, as a result have made little progress in attaining political power in legislative bodies, or stamping equal relevance alongside their male counterparts in different political spheres in Nigeria. Consequentially, they have not achieved the decades old target of attaining relevance politically as set by the United Nations Economic and Social Council (ECOSOC) Resolution i...

Influence of Political Advertising on Voter Behavior (A Study of 2017 Gubernatorial Election in Anambra State)

ABSTRACT It has become more fashionable to use political messages to create awareness during political campaigns. Indeed political advertising is becoming very popular since it aids the candidate to create awareness and persuade the people to buy into his views. Political campaign materials can come through different media: print (including billboards and flayers) or broadcast (Tv and Radio).This study examined the influence of political Advertising on the Behaviour of Anambra state Electorat...

Influence of Advertising on Business Organisations

ABSTRACT  The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements of Diamond bank have contributed to the patronage of their service in Nigeria and to identify other areas these a...

Influence of Foreign Movie on The Behavioral Disposition of Student; (A Case Study of Godfrey Okoye)

ABSTRACT The media as one of the specific learning condition is believed to be a potential contributor to the growth of antisocial attitudes and behavior in students and teenagers. While social scientists work on determining the major causation of violence, such as social environments, cultural factors, family instruction, and group membership parents, teachers, politicians and school administrators continue to blame the media for increased cultural alienation and attitudinal change among ad...

Influence of Formal Journalism Education on Journalists Professional Practice in Enugu State

Abstract This study was set to examine the role of formal journalism education on journalist’s professional practice in Enugu state. The population for the study is the entire registered journalists practicing in Enugu. Multi-stage sampling procedure which involved cluster and simple random sampling techniques was used to draw a sample size of 137 journalists from the population of 210 registered journalists in Enugu state. Survey methodology was adopted for the study, while two theories we...

Influence of Nollywood Movies on The Social Behaviors of Students in Public Secondary Schools in Enugu

Abstract The purpose of this study was to determine The Influence of Nollywood Movies on Social Behaviour of Students in Public Secondary School in Enugu. It adopted the Survey method with the questionnaire as its instrument of data collection. The study population was made up of the students in Enugu North based on Post Primary Schools Management Board’s record of population of 12,689. Using Taro Yamani’s formula as its sampling technique, a sample size of 154 respondents was drawn from...

Influence of Violent Cartoon Programmes on Children in Enugu Metropolis

CHAPTER ONE INTRODUCTION  1.1       Background of the Study Cartoons have been a part of cinema history from the time the first motion pictures were made in the late 1800s. A cartoon is a movie made by using animation instead of live actors, especially a humorous film intended for children (Thompson, 2010). Cartoons can also be described as the making of movies by filming a sequence of slightly varying drawings or models so that they appear to move and change when the sequence is shown...


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