Mass Communication Research Papers/Topics

THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS (A CASE STUDY OF UNICAL STUDENTS CALABAR)

ABSTRACT  This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among UNICAL student Enugu is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is ...

THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER IN NNAMDI AZIKIWE UNIVERSITY AWKA

ABSTRACT The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that a large number of female trained journalists are produced from different higher Institutions in our country, but only a few go into the filed to practice their Journalism profession. This is why the researcher dimmed it fit to research into the image of female Journalists. Research questions are constructed to guide the researcher in her study....

PREVALENCE OF ILLEGAL PRACTICES IN ADVERTISING IN NIGERIA

ABSTRACT Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical advertising practice, thus, causing loss of lives, discomfort, and dissatisfaction to the consumers of some goods and services. In the words of Ifedayo Daramola (1999) “a number of advertisements...

MOTHER TONGUE INTERFERENCE IN ENGLISH NEWS CAST (A CASE OF KWARA TELEVISION NEWS)

ABSTRACT Language and man are inseparable and since the languages of the world come in contact, there is bound to be a problem like mother tongue interference which is a sociolinguistic phenomenon. This work takes for granted that grammatical competence is totally different from phonological competence and it has worked on this premise using phonological conventions in analysing the sampled data. The findings proved that interference at the phonological level is a major problem confronting ou...

FACTORS AFFECTING THE QUALITY OF (FAMILY FORUM) A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE AWKA

ABSTRACT  This research is on “Factors Affecting the Quality of Family Forum-A Programme of Anambra Broadcasting Service, Awkaâ€. The desire for this study was informed of the need for better family planning and moral upbringing of the children, now difficulties are abound and mortality is steadily in the decline. Therefore, the researcher decided to evaluate this ABS radio programme to find out its contributions towards solving the identified social problem. To execute the job, sur...

COVERAGE OF MILLENNIUM DEVELOPMENT GOALS (MDGs) BY THE NIGERIAN PRESS, 2010-2011

ABSTRACT In this research project, attempt has been made to determine how much attention the Nigerian press devotes to MDGs issues. One year editions of Daily Trust and The Guardian newspapers from July 2010-June 2011 were content analysed, examining the frequency of occurrence of MDGs issues in the said newspapers, the prominence MDGs receive and the nature of reporting MDGs issues in the newspapers studied. Findings from the research revealed that MDGs issues were not given prominence; no s...

COMMUNITY RELATIONS AND ITS ROLE IN CORPORATE IMAGE (A CASE STUDY OF SPDC)

TABLE OF CONTENT CHAPTER ONE 1.1 BACKGROUND TO THE STUDY  1.2 STATEMENT OF THE RESEARCH PROBLEM  1.3 OBJECTIVES OF THE STUDY        1.4 SIGNIFICANCE OF STUDY  1.5 RESEARCH QUESTIONS   1.6 RESEARCH HYPOTHESIS  1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF TERMS  1.8 ASSUMPTION OF THE STUDY   1.9 LIMITATIONS OF THE STUDY        REFERENCES  CHAPTER TWO  LITERATURE REVIEW  2.1 SOURCES OF LITERATURE 2.2 REVIEW OF RELEVANT LITERATURE  2.3 THEORETICAL FRAMEWORK      2.3.1 OPINI...

A COMPARATIVE STUDY ON THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING

TABLE OF CONTENT  CHAPTER ONE THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCAST / PRINT 1.1INTRODUCTION 1.2ASSUMPTION 1.3STATEMENT OF RESEARCH PROBLEMS 1.4STATEMENT OF RESEARCH QUESTION 1.5OBJECTIVE OF THE STUDY 1.6     HYPOTHESIS 1.7SCOPE OF THE STUDY 1.8LIMITATION OF THE STUDY 1.9DEFINITION OF TERMS: CONCEPTUAL AND OPERATIONAL CONCEPTUAL DEFINITION CHAPTER TWO LITERATURE REVIEW 2.1SOURCES OF LITERATURE 2.2REVIEW OF LITERATURE 2.3IMPORTANT OF PIDGIN ENGLISH IN BROADCASTS 2.4THE REVIEW OF LI...

THE IMPACT OF MANAGEMENT COMMUNICATION FOR EFFECTIVE ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF ANAMMCO ANAMBRA MOTOR MANUFACTURING COMPANY LTD)

ABSTRACT The focus of this study is “the impact of management communication for effective organizational performance†with particular reference to ANAMMCO, Enugu. The core concern of the study was to find out the communication techniques  and system that will help in determining the effectiveness of  such techniques and system for effective organizational performance. To achieve this aims, the researcher used questionnaires method to obtained data from all the six (6) department ...

THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE

ABSTRACT This project is on “the press in Nigerian politics: with analysis of issues and patterns of news coverage. The aim of the study is to find out whether or not the Nigerian press is selective in its report of similar political issues that affect the progress and functioning of the nation or not. To carry out this research, the research, the researcher adopted the survey research method.  A total of 200 samples were used to represent the sex (male and female) of Enugu Metropolis...

PUBLIC RELATION AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF THE NIGERIAN POLICE ENUGU)

ABSTRACT This study is necessitated by incessant complaints about the police, their shortcomings in combating crime, protection of life and property of the people.  It is policing, extortion of the public by the police, brutality in the force, poor educational background and courtesy among members of the Nigeria police.  Civilians quest to know how the Police Public Relations Department (PPRD) handle these internal and external problem through their cordial relationship with the press prom...

ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU)

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television. The research method that was used ...

CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING (A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON ENUGU RESIDENTS)

ABSTRACT This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria. The researcher uses the survey method with techniques, like questionnaire administration and interviews. In the bid to achieve her aim, the researcher uses Enugu, as her case study and studied the two local government areas that make up Enugu ci...

PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION (A CASE STUDY OF NITEL)

PROPOSAL A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external public.  Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage  good will higher profit growth peaceful and stable environment The  researcher’s interest in this topic emanated from the above premise als...

IMPACT OF E MOVIE ON THE LIFE OF STUDENTS OF TERTIARY INSTITUTION IN NIGERIA [A CASE STUDY OF I.M.T]

ABSTRACT  There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been  beneficiary to student of higher institution. The first  chapter deals with the general introduction.  This gives us the  highlight of the problem, aim and objective likewise it’s importance. Chapter two dealt with the past work done in this area and the system used in the working of the project. In chapter three the authors emphasi...


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