ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste brands. To determine the retail outlet preferred by consumers. To determine the attributes that will influence consumer to prefer one brand of to...
ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products. The researcher selected two market from Onitsha metropo...
INTRODUCTION for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements.Marketing starts when one social unit anticipates identifies and designs the feature of a product or services to march the need structur...
INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response, sales promotion and public relations and consistence’s and maximum impact through the seamless integration or discrete messages, Kolter, (2002:p ...
PREFACE The work is an assignment which has to do with the marketing research and strategy used by Paris Hotel, Abuja based on the year of establishment their service product, total number of their workers and recommendation based on research. INTRODUCTION The Victory Palace of the Hotel a3 minute walk away from the subway state and a3 minutes drive from the city centre, offering a total of 62 rooms. The Paris Palace Hotel provides guest with airport transfer, baby setting service, ticke...
INTRODUCTIONIn order to reverse this unhealthy trend, and underpin Nigeria’s global competitiveness in the international market, it has become imperative to diversify the economy and broaden the revenue base within and away from crude oil export. As a result, the government must embark on a deliberate, determined and systematic plan to aggressively expand and promote non-oil exports. This has become even more compelling considering the volatility in the global oil market and its topsy-turvy...
INTRODUCTION A hospital is a medical treatment facility capable of providing inpatient care. It is appropriately staffed and equipped to provided diagnostic and therapeutic services, as well s the necessary, sporting service required to perform its assigned mission and function. A hospital may, in addition, discharged the function of a clinic. Hospital is a health facility where patients, received treatment and also an institution where sick or injured people are given medical or surgic...
PREFACE The work has to do with ABC Shuttle Express Service by focusing on that of No. 69 Ogui Road Asata Enugu based on the year of establishment their service product, total number of their workers and recommendations based on research. TABLE OF CONTENTS Title Page i Dedication ii Acknowledgement iii Preface iv CHAPTER ONE Introduction 1 Meaning of Services2 Characteristics of services 3 CHAPTER TWO Enugu ABC Transport services Address 4 Organograme of Enugu ABC5 How ABC Service Compan...
PREFACE The work is an assignment under marketing of services discipline which has to do ANAMMCO based on the year of establishment their service factory, total number of their workers and recommendation based on research. TABLE OF CONTENTS Title Page i Dedication ii Acknowledgement iii Preface iv CHAPTER ONE Historical Background of the Hotel 1 CHAPTER TWO Meaning of Marketing Strategy3 CHAPTER THREE Observation 9 Recommendations9 Bibliography MEANING OF SERVICE A service is consu...
Historical Background As the need for increase in safeguard of financial assets and other valuable property, came the wise idea of Mr. Johnson chukwu Emeka Ilubisi, the General Manager of African Alliance Company Plc. John Chukwuemaka Illubisi was a student of Accountancy in Institute of Management and Technology (IMT), Enugu, where he obtain his Higher National Diploma in Accountancy in 1971, he proceed his education at University of Nigeria Nsukka where he got his BLC Certificate. He tr...
ABSTRACT This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as: Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive...
ABSTRACT In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational status, marital statue, age distribution and sex distribution among the respondents were thoroughly examined. The simple survey method was used in co...
ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesome, adulterated and unregistered of safeguarding the public in every aspect of health affa...
ABSTRACT This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose i...
ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square techniques was adopted in the testing of hypothesis. the following finding were made, one that there is no distributor enough and some of the problem include...