How branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria.

PROPOSAL

The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria.

Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of activities producting the wrapper or container for a product.

The chapter one of this research is about the general introduction about branding and packaging. The aim and objectives scope and the significant and the limitation of the study.

Chapter two is talking about literature review that is past work of different authors. And meaning, characteristics of product impact of branding and packaging on marketing activities. The important of branding and packaging as instrument for differentiation.

Chapter three, is about the data presentation and analysis, research methodology and data collection instrument.

While chapter four is explaning the research methodology that is the method of research use in there research.

Lastly chapter five is the summary of finding conclusion and recommendation to the research.

TABLE OF CONTENTS

1.0 CHAPTER ONE: BACKGROUND OF THE STUDY

1.1 Introduction 

1.2 Statement of research problems

1.3 Aims and objectives of the study

1.4 Significant of study

1.5 Scope of the study

1.6 Limitations and constraints to the study

CHAPTER TWO: LITERATURE REVIEW

2.1 Review on past work on branding and packaging

2.2 What is packaging

2.3 Meaning of characteristics of product

2.4 Impact of branding and packaging on market activities

2.5 Importance of branding an packaging product as an instrument for product differentiation

2.6 How product differentiation helps branding and packaging of product.

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research population and sample

3.2 Research approach

3.3 Data collective instruments

3.4 Administration of instruments

3.5 Method of data analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Brief History of global soap and detergent industry (GSDI) Ilorin

4.2 Test of hypothesis

4.3 Analysis of result

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary of finding

5.2 Conclusion

5.3 Recommendations

References