How Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Products

PROPOSAL

         The primary aim of it is research is to take a deep look at how branding and packaging as tools for product differentiation in the marketing of consumer products in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufacturers products in the market. Packaging is defined as a group of activities producing the wrapper or container for a product. Chapter one of this research is about the general introduction of branding and packaging. The aim and objectives scope and the significance and the limitation of the study. Chapter two is talking about the literature review that is past work of different authors. And meaning, characteristics of product impact of branding and packaging on marketing activities. The importance of branding and packaging as instruments for differentiation. Chapter three is about the data presentation and analysis, research methodology and data collection instrument. While chapter four is explaining the research methodology that is the method of research used in their research. Lastly, chapter five is the summary of findings conclusions and recommendations to the research.

TABLE OF CONTENTS

1.0      CHAPTER ONE: BACKGROUND OF THE STUDY

1.1      Introduction

1.2      Statement of research problems

1.3      Aims and objectives of the study

1.4      Significant of study

1.5      Scope of the study

1.6      Limitations and constraints to the study

CHAPTER TWO: LITERATURE REVIEW

2.1      Review on past work on branding and packaging

2.2      What is packaging

2.3      Meaning of characteristics of product

2.4      Impact of branding and packaging on market activities

2.5      Importance of branding an packaging product as an instrument for product differentiation

2.6      How product differentiation helps branding and packaging of product.

CHAPTER THREE: RESEARCH METHODOLOGY

3.1      Research population and sample

3.2      Research approach

3.3      Data collective instruments

3.4      Administration of instruments

3.5      Method of data analysis

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1      Brief History of global soap and detergent industry (GSDI) Ilorin

4.2      Test of hypothesis

4.3      Analysis of result

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1      Summary of finding

5.2      Conclusion

5.3      Recommendations

References