Impact of Marketing Activities on the Banking Sector (A Case Study of United Bank for Africa Plc, Ilorin)

PROPOSAL

Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the firm.

The organization first studies the environment in which it is operating and specially the opportunities and threats in these environments.

The purpose of this research is to examine the impact of marketing activities on the banking sector. (A case study of United Bank for Africa Plc, Ilorin Oja-Oba).

The project is divided into five chapters; chapter one had to the introduction of the study background of the study background of the study statement of problem, scope of the study, significance of the study limitation and constraints, definition of related terms and concepts and plan of the study.  Which chapter two, the researcher review: literature review, roles of marketing in Banking sector functions of marketing, important need of marketing in banking system and marketing and it features and chapter three research method design, method of data collection, sampling method and size method data analysis, historical background of organization.  Chapter four data analysis and interpretation and summary of find.

Chapter five consists of summary, conclusion, recommendation, references to Appendix.

TABLE OF CONTENT

CHAPTER ONE

1.0Background of the study

1.1Introduction of the study

1.2Statement of problem

1.3Objectives of Study

1.4Scope of the Study

1.5Significance of the Study

1.6Limitation and Constraints

1.7Definition of Related Terms and Concepts

1.8Plan of the Study

CHAPTER TWO

2.0Literature Review

2.1Roles of Marketing in Banking Sector

2.2The Function of Marketing in Banking Sector

2.3Marketing Concept in Banking System

2.4Importance and Needs of Marketing in Banking Sector

2.5Marketing and its features

CHAPTER THREE

3.1Research Methodology

3.2Research Design

3.3Research of Data Collection

3.4Sampling method

3.5Sampling  size

3.6Method of Data Analysis

3.7Historical Background of Organization

CHAPTER FOUR

4.1Data Analysis and Interpretation

4.2Data Analysis

4.3Summary of Findings

CHAPTER FIVE

5.1Summary

5.2Conclusion

5.3Recommendation

References

Appendix