Impact of New Product Development in a Co-Operate Profitability (A Case Study of 7up Bottling Company, Ijora, Lagos)

PROPOSAL

The research study amongst other things aimed at studying and evaluating how impact of new product enterprise and individual or group establishment will bring about efficiency and economic development in Nigeria with particular reference to (a case study of 7up Bottling Company, Ijora, Lagos) The analysis of response will enabled us to know the research findings that impact of new product development in a co-operate profitability is a critical factor for the economic growth and development and also that impact of new product development in a co-operate profitability can lead to effective working performance of any employee.

Chapter one discuss the introduction, the statement of problem the purpose of study significant of the study, scope of study limitation of study, the plan of study and lastly the definition of the terms used.

Chapter two deal with literature reviews the concept of impact of new product development in a co-operate profitability the benefit of impact of new product development.

Chapter three deals with structural composition analyse that firstly the introduction the impact of new product development in profitability. In Nigeria the impact of new product development in a co-operate profitability contribution on the state infrastructure, the product development in a co-operate profitability in Nigeria. The impact of new product development in a co-operate profitability relation to capital market, employment expectation and competition the argument for and against impact of new product development in a – co-operate profitability, the contribution of impact of new product development of telecommunication in Nigeria.

The impact of new product development in a co-operate profitability biding for (a case study of 7up bottling company, Ijora, Lagos). The economic implication of the impact of new product development in a co-operate profitability (a case study of 7up bottling company, Ijora, Lagos).

Chapter four discusses on data analysis and interpretation the research design also is the method of data collection the questionnaire administration and the hypothesis test.

Chapter five contains the summary of area study the conclusion and finally the recommendation.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgment

Proposal

Table of contents

Chapter one

1.0      General background of the study

1.1    Objectives of the study 

1.2    Significance of the study

1.3    Research question

1.4    Research hypothesis

1.5    Scope of the study

1.6    Limitations of the study

1.7    Historical of background of the case study

1.8    Plan of the study

1.9    Definition of terms

Chapter Two: Literature review

2.0    Introduction

2.1    New product management

2.2    The answer to the successful new product introduction

2.3   Theory of innovation diffusion and adoption

2.4    Stage of product life cycle

2.5    Marketing strategies in the introduction stage

2.6 Meaning of profitability

2.7    Types of profitability

CHAPTER THREE: Research Methodology

3.0    Introduction

3.1    Instrument used in data collection

3.2    Population of the study

3.3    Sample and sampling procedure

3.4    Data collection instrument

CHAPTER FOUR

4.0    Data Presentation analysis and interpretation

4.1    Introduction

4.2    Data presentation

4.3    Data analysis and interpretation

4.4 Test of Hypothesis

4.5 Result of Hypothesis

Chapter five

5.0    Summary, Conclusion and Recommendation

5.1    Summary of findings

5.2    Conclusion

5.3    Recommendation

Bibliography

Appendix