Impact of Promotional Strategy in the Hotel Industry (A Case Study of Kwara Hotel)

TABLE OF CONTENTS

Title

Approval

Dedication

Acknowledgement

Table of content

Abstract (proposal)

CHAPTER ONE

1.0      Introduction

1.1      Aims and objectives of the study

1.2      Statement of research problems

1.3      Significance of study

1.4      Scope of the study

1.5      Limitation of study

1.6      Historical background of Kwara hotel

CHAPTER TWO

2.1      Literature review

2.2      Promotion

2.3      Advertising

2.4      Sales promotion

2.5      Public relations

2.6      Publicity

2.7      Personal selling

Reference

CHAPTER THREE

3.0    Research methodology

3.1    Research population

3.2    Research sample

3.3    Source of data

3.4    Sampling method

CHAPTER ONE

1.0      This chapter is intended to discuss certain vital element in marketing known as the “marketing communication mix”. The purpose of the study will be discussed. Attempts will be made to identify problems of the organization (i.e. Kwara Hotel), upon which hypothesis will be formulated to be analyzed in later chapters. The aims, objectives and significance of the study will also be discussed, and a brief historical background of the organization.

Promotion is marketing involves the designa dn communication of information about the existence, the nature and the usefulness of a business organization and or its product or service to a given market audience or the society at large. Through promotional activities an organization seeks to inform its existing and potential customers of the desirable elements or special attraction of its product. Since the large of the selling organization is intricately interwoven with its products, additionally, a business organization through promotion creates for itself the desirable impression in the minds of its customers and its community. Buyers patronize products or services because of their believes in the qualities of the product as well as, having confidence in the ability or the firm to make reliable and functional product or services. As an economy shifted from of the relative scarcity to one comparative abundance as both the number of consumer and the number of producers grew, moreso, completion for consumer’s money intensified, a need emerged for planned, controlled marketing communications.