Influence Of Digital Television And Women Life Style In Uganda: A Comparative Case Study Of Heavy And Light Viewers In Makindye Division

ABSTRACT

The study was carried out to find out the Influence of Digital Television and

Women life style in Uganda taking a comparative case study of Heavy and Light

Viewers in Makindye Division.

General aim of this study was to focus on influence of Digital television and

women life style in Makindye Division, Uganda.

The study aimed at focusing the influence of Digital television and women life

style in Makindye Division, Uganda, establishing the measures to be taken to

improve the influence of digital life style in Makindye Division.

The study applied both qualitative and quantitative research designs where

interviews and questionnaires were used. Data was collected from both primary

and secondary sources. Data was processed and analysed using formal tables,

pie charts, narrative text, and correlation to find out the relationship between

the Influence of Digital Television and Women life style in Uganda. A total of

the sample size was 150 respondents were considered out of the entire

population in the Makindye division.

The findings were mainly used for testing preliminary findings and filling in

gaps in data required.

The findings revealed the problems faced by digital viewers in Makindye

division which was chosen because it brought together experts whose

experience varied and hence enriched the findings, the information given was

accurate and reliable and mistakes given by one respondent was easily

corrected and also allowed in-depth probing.

Recommendations on this study proved the hypothesis 'greater the exposure to

Digital television greater the effect on the lives of women in Makindye Division,

Ug8.nda' and implied that th ere is an association between Digital television

viewing and effects on viewers. The study claimed that th is relationship in

some cases can change life patterns or mould personalities. Therefore, viewers

are required to be alert and use it sensibly. Policy-makers should take extreme

care while formulating rules and regulations.

The conclusion of the study also corresponds to the observation made by Albert

Bandura while discussing Social Learning Theory. According to him, learning

occurs when the observer perceives events or behavior in television and he j she

feels competent in performing them. Interestingly, a majority of the

respondents have disagreed that they relate characters to their lives despite

copying them in more than one area. Reason may be that viewers have Lhe fear

that characters shown in Digital television programmes are not acceptable or may not be rewarded in the society.