ABSTRACT
This study evaluated the effect of marketing strategies on customers satisfaction in IDL Osogbo depot from (2008-2017). Questionnaires were used as the instrument for data collection .The sample size of this study was 60 staff and customers selected by using simple random sampling. 10 staff and 50 customers were selected from the company and (60) questionnaires were distributed. The finding reveals that 85% of the customers patronize the company product because it offers satisfaction and customer relation management strategy, coupled with high powered marketing skill. This study recommends that the company should focus on building commercial capabilities, increase their CRM strategy to ensure that they serve their customers better, while ensuring that they continue to be innovative in meeting the customers demands in a proactive manner for sustainable business capability, customer loyalty and retention.
Osarumwense, K. (2019). The Effect of Marketing Strategies on Customers Satisfaction A Case Study of Intercontinental Distillers Limited. Osogbo Depot, Nigeria. Afribary. Retrieved from https://track.afribary.com/works/kenneth-mrp-2
Osarumwense, Kenneth "The Effect of Marketing Strategies on Customers Satisfaction A Case Study of Intercontinental Distillers Limited. Osogbo Depot, Nigeria" Afribary. Afribary, 25 Aug. 2019, https://track.afribary.com/works/kenneth-mrp-2. Accessed 25 Dec. 2024.
Osarumwense, Kenneth . "The Effect of Marketing Strategies on Customers Satisfaction A Case Study of Intercontinental Distillers Limited. Osogbo Depot, Nigeria". Afribary, Afribary, 25 Aug. 2019. Web. 25 Dec. 2024. < https://track.afribary.com/works/kenneth-mrp-2 >.
Osarumwense, Kenneth . "The Effect of Marketing Strategies on Customers Satisfaction A Case Study of Intercontinental Distillers Limited. Osogbo Depot, Nigeria" Afribary (2019). Accessed December 25, 2024. https://track.afribary.com/works/kenneth-mrp-2