Abstract
The study examined the performance of Nigerian print media, in the
context of neoliberalism, regarding their coverage of the less-urban
sections as compared to the attention given to the urban centres. The social
responsibility, developmental media, and social exclusion theories
provided the theoretical framework for the study. The Guardian, The
Nigerian Tribune and The Vanguard—out of the national quality
newspapers in Nigeria—were randomly selected for content analysis, while
six reporters and two editors from the newspapers were purposively
selected for in-depth interviews. Performances of the selected newspapers
showed that they did not fare well in their social responsibilities and
development roles. The newspapers gave more attention to the urban
centres to the neglect of the rural sections while they placed monetary
value on the scanty events they reported from the rural sections. The only
occasions when the rural sections received appreciable media attention was
when negatives stories broke. This trend negates the tenets of social
responsibility and national development. All regulating agencies in the
Nigerian media industry must be alive to their statutory responsibilities in
order to ensure balance and fairness in the media coverage of different
sections and groups in the country
OJEBUYI, B (2021). Marginalising the Majority: Nigerian Newspapers’ Coverage of the Rural Sections in a Profit- Driven Economy. Afribary. Retrieved from https://track.afribary.com/works/marginalising-the-majority-nigerian-newspapers-coverage-of-the-rural-sections-in-a-profit-driven-economy
OJEBUYI, BABATUNDE "Marginalising the Majority: Nigerian Newspapers’ Coverage of the Rural Sections in a Profit- Driven Economy" Afribary. Afribary, 23 Apr. 2021, https://track.afribary.com/works/marginalising-the-majority-nigerian-newspapers-coverage-of-the-rural-sections-in-a-profit-driven-economy. Accessed 27 Nov. 2024.
OJEBUYI, BABATUNDE . "Marginalising the Majority: Nigerian Newspapers’ Coverage of the Rural Sections in a Profit- Driven Economy". Afribary, Afribary, 23 Apr. 2021. Web. 27 Nov. 2024. < https://track.afribary.com/works/marginalising-the-majority-nigerian-newspapers-coverage-of-the-rural-sections-in-a-profit-driven-economy >.
OJEBUYI, BABATUNDE . "Marginalising the Majority: Nigerian Newspapers’ Coverage of the Rural Sections in a Profit- Driven Economy" Afribary (2021). Accessed November 27, 2024. https://track.afribary.com/works/marginalising-the-majority-nigerian-newspapers-coverage-of-the-rural-sections-in-a-profit-driven-economy