ABSTRACT
Marketing is a management function which I written in chapter one a feet which needs to be stressed at all time. However the marketing services function is to provide all level and segments of like management with relevant information about customers attitude and needs about legal constraints about change in market conditions and about completive activities as a basis for business development planning and actions, ideas for the development of new products or services of appraisers related to identify customers needs or market conditions, sales communication materials designed to help relieve business development objectives within and outside the organization, education of the company’s employees in those marketing skill which are necessary for the efficient performance of their jobs.
Any business that chooses to stay in business has no choice but to continually identify and respond to the needs and desires of existing and prospective customers and profitably this study is centered on Union Bank of Nigeria PLC with special survey of her branches in Enugu Urban and environs namely Garden Avenue, Okpara, Avenue, Ogui Road, Emene, Ogbete market and Ngwo. It will survey a sample of five branches under Enugu Urban including the area administrative operation in Enugu.
In carrying out a research work of this nature one cannot do without consulting other document that has a bearing with the research theme, hence in ensuring a though and grounded research has taken time to consult a spectrum of text books in marketing seminar papers, journals past project and other relevant materials on the subject.
TABLE OF CONTENTSPAGE
TITLE PAGEi
APPROVAL PAGEii
DEDICATIONiii
ACKNOWLEDGEMENT iv
ABSTRACTv
TABLE OF CONTENTSvi
CHAPTER ONE
1.0INTRODUCTION
1.1 PURPOSE OF THE STUDY
1.2 SIGNIFICANCE OF THE STUDY
1.3 SCOPE OF THE STUDY
1.4 LIMITATIONS OF THE STUDY
CHAPTER TWO
2.0BACKGROUND OF THE STUDY
2.1 PROBLEM OF UNION BANK OF NIGERIA PLC
2.2 SERVICES OFFERED BY UNION BANK OF NIGERIA PLC.
2.3 WHAT IS MARKETING OF BANKING SERVICES AND WHY SHOULD BANK BE CONCERNED MARKETING OF THEIR BUSINESS.
2.4 THE MARKETING PROCESS, PLAN AND RESEARCH
CHAPTER THREE
3.0 SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
3.1 SUMMARY OF FINDINGS
3.2 CONCLUSIONS
3.3 RECOMMENDATIONS
BIBLIOGRAPHY
APPENDIXES.