Abstract:
Digital performances have been remarkably influenced by the convergence of arts and technology which has recorded very significant breakthrough in the world of entertainment. Performances have grown beyond traditional spaces on account of the instrumentality of the electronic and interactive nature of social media, curtsey of the ever improving and innovating wonders of the electronic and digital revolution. The emerging concern of this study revolves around the degree of sexual objectification in Nigerian digital performances; interrogating how digital performances reference women within set roles, objectify them and offer objectified generalised opinions. This study leans on feminists’ criticism and digital media theories to present a nuanced study of selected Mr. Macaroni’s performances. The study adopts qualitative content analysis to examine the selected performances. The findings of this study reveal that digital performances employ humour as a platform for conveying objectification. Interlaced beneath the entertaining frontals of these humour filled performances are deep rooted objectifying statements. A thorough analysis of these productions resolve that each fit very snugly into the Marxist approach to capitalism which is seen as a system of dominance and oppression and in this case, focused on women. The performances could be described as digitally infused capsules of objectifying aesthetics, with turgid reflexivity and selfish deconstructionist panorama.
Keywords: Digital performance, Entertainment, Feminism, Marxism, Objectification
Bassey, B. & Okoronkwor, N (2021). Digital performances and sexual objectification: Rethinking Mr. Macaroni’s concept of entertainment. Afribary. Retrieved from https://track.afribary.com/works/miscommunication-and-engendered-spaces-in-nigerian-digital-performances-2
Bassey, Bassey, and Nwani Okoronkwor "Digital performances and sexual objectification: Rethinking Mr. Macaroni’s concept of entertainment" Afribary. Afribary, 26 Dec. 2021, https://track.afribary.com/works/miscommunication-and-engendered-spaces-in-nigerian-digital-performances-2. Accessed 25 Dec. 2024.
Bassey, Bassey, and Nwani Okoronkwor . "Digital performances and sexual objectification: Rethinking Mr. Macaroni’s concept of entertainment". Afribary, Afribary, 26 Dec. 2021. Web. 25 Dec. 2024. < https://track.afribary.com/works/miscommunication-and-engendered-spaces-in-nigerian-digital-performances-2 >.
Bassey, Bassey and Okoronkwor, Nwani . "Digital performances and sexual objectification: Rethinking Mr. Macaroni’s concept of entertainment" Afribary (2021). Accessed December 25, 2024. https://track.afribary.com/works/miscommunication-and-engendered-spaces-in-nigerian-digital-performances-2