PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED).

INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially people who are activity in the marketing industries. No marketing sector, organization or establishment can thrive without putting much consideration to the problems of logistic, this had led to various marketing agencies to continually map out various marketing strategies to contain the problems of logistics. However, because of the vital nature of this problems this project work is being focus on the set back that is usually encountered during the distribution and marketing of fast food, due to logistic problem and also are to the economic important of food to the growth of any motion both developed and undeveloped motion, this work is strictly based on the logistic problem of marketing fast food in Enugu state. Before going further it would be worth while to have an overview of logistics. According to oxford advanced learners dictionary, logistic is the organization of suppliers and services for any complex operation. Logistic is concern with the efficient movement of raw materials from the suppliers to the factory site where they undergo the processing and finally carryout as finished product which are in turn moved to the middlemen and finally to the ultimate consumers. Marketing logistics is also defined as a process of managing all activities required to strategically move raw materials, parts and finished goods inventory from vendors between enterprise facilities and to consumers. The objective of logistic is aimed at providing a specified and acceptable level of customers services in order to minimize the cost involved ion moving and storing the products from it production. Logistic programme is the most advanced arrangement in services of economic processes, which bring goods and services from the producers to the consumers.  

REVIEW OF RELATED LITERATURE The purpose of the literature review is to highlight relevant documented materials, which focused on the research. The researcher has made use of sales and marketing write-ups such as professional texts written by relevant authorities in the field of marketing. Bowes (1964 p. 578) stated that logistics is the process of managing all activities required to strategically move raw material, parts, and finished goods inventory from suppliers between enterprise facilities and customers. Balloon (1969 p. 108) says that marketing logistics is the planning, organizing and controlling of all move-store activities that facilitate product flow from the point of raw material acquisition to the point of final consumption and of the purpose of providing a sufficient level of customer service (and associated resumes) consistent with the costs incurred for overcoming the resistance of time and space in providing the service. Logistics is relatively new and mere precise term applied to activities required to assemble, store, and ship product to middlemen in the channel of distribution and to consumes.  Heskett and his associates put it this way; logistics creates place and time utility in goods and services. Primarily by transportation time utility is created by the steerage of goods and present availability of service. In this term logistics does involved translate customer demand for time and place utility in goods and services in the supply of the same type of utility. Marketing logistics is concerned with the functions of the physical transfer of goods we should also note that logistics management is concerned basically with the activities. Movement of goods from one place to another including strange when necessary and combination of customers demand with supply of goods which can be made available to meet it. Transportation, inventory control warehousing and supply scheduling are all integral compete of logistic system and the guiding objective is to provide the correct variety of goods to wholesalers and retailers of the propel time felon the least cost with customer service requirement. According to oxford advance learners dictionary, logistics is defined as the organization of suppliers and services for any complex operation. Kottler on his own sees it as the planning, implementation and controlling the physical flows of material and final goods from the point of origin to the point of use to meet customer requirement of a profit. National council of physical distribution management of analica sees logistic as the movement of raw material from the source of supply to the beginning of the production line. These activities include transportation, warehousing material handling, productive packaging, inventory control plant and mechanism selection, order processing etc. Below are also other definitions of marketing logistics 1.Marketing logistics is basically concerned with the movement of physical material and finished goods. 2.Marketing logistics is concerned with the movement of mater5ial and goods at the stages of pre-production and post-production.3.Marketing logistic is a managerial function involving the planing, organizing, directing of production materials and finished goods.       4.Marketing logistic activities are an integral part of the marketing strategies of a firm. 5.Customers and their satisfaction are the ultimate goal or priority of marketing logistics.