TABLE OF CONTENT
Title Page i
Certification ii
Dedication iii
Acknowledgement iv
Table of Content v-vii
Chapter One
1.0 Introduction 1-3
1.1 Objective of the Study 4
1.2 Scope of The Study 5
1.3 Limitation of the Terms 5-6
1.4 Definition of Terms 6-8
1.5 Plan of the Study 8-9
Chapter Two
2.0 Literature Review 10-12
2.1 Meaning of Product 12-13
2.2 Classification of Product 14-15
2.3 Product Development and Failure 16
2.4 Product Development Process 16-19
2.5 Stages of Product Life Cycle 20-23
2.6 Market Strategies and Analysis 23-28
2.7 Product Markets Strategies 28-38
2.8 Advantages of Strategy 38-39
2.9 Problem and Limitation of Strategies 39
Chapter Three
3.0 Research Methodology 40-44
3.1 Statement of Hypothesis 44-46
3.2 Procedure of Data Collection 46-47
3.3 Method Used 48-50
3.4 Historical Background of NBC Ilorin 50-51
3.5 Organization Structure of Nigeria Bottling Company 51-53
Chapter Four
4.0 Presentations and Analysis of Data Collection 54-57
4.1 Products and its Profitability to
Nigerian Bottling Company 57-59
Chapter Five
5.0 SUMMERY, RECOMMENDATION AND CONCLUSION AND REFERENCE 60
5.1 Summary 60-62
5.2 Recommendation 62-64
5.3 Conclusion 65-68
References 69-70
Questionnaire 71-73
CHAPTER ONE
1.0 INTRODUCTION
Any organization that wants to remain in operation must produce something [goods or services] .Not just producing ,but producing what the people want and make it available at an economic and reasonable once the success of any organization therefore depends solely on what it offer to the target market.
There are concept to be adhered to increased the profit level of and organization ‘An organization needs to develop implement and monitor a systematic marketing plan .the marketing mix is the center of or the planning activities of the organizations returned the 4ps 11is product , places , promotion, and price from which his write up will be based on ‘’product’’ as an important tool of improving the profitability. The product does not only mean the physical or visible part of an article as a layman may view it, but it consists of psychological features which qualities it to be considered an anything [good and services] worthy to be given a monetary value for utility given or derived from it.
RANTI, I , OLALEKAN, I & SADIAT, I (2022). Product as an Important Tools of Improving the Profitability of an Organization (A Case Study of Nigeria Bottling Company, Ilorin, Kwara State). Afribary. Retrieved from https://track.afribary.com/works/product-as-an-important-tools-of-improving-the-profitability-of-an-organization-a-case-study-of-nigeria-bottling-company-ilorin-kwara-state
RANTI, IBRAHIM et. al. "Product as an Important Tools of Improving the Profitability of an Organization (A Case Study of Nigeria Bottling Company, Ilorin, Kwara State)" Afribary. Afribary, 07 Jan. 2022, https://track.afribary.com/works/product-as-an-important-tools-of-improving-the-profitability-of-an-organization-a-case-study-of-nigeria-bottling-company-ilorin-kwara-state. Accessed 18 Dec. 2024.
RANTI, IBRAHIM, IBRAHIM OLALEKAN and IBRAHIM SADIAT . "Product as an Important Tools of Improving the Profitability of an Organization (A Case Study of Nigeria Bottling Company, Ilorin, Kwara State)". Afribary, Afribary, 07 Jan. 2022. Web. 18 Dec. 2024. < https://track.afribary.com/works/product-as-an-important-tools-of-improving-the-profitability-of-an-organization-a-case-study-of-nigeria-bottling-company-ilorin-kwara-state >.
RANTI, IBRAHIM , OLALEKAN, IBRAHIM and SADIAT, IBRAHIM . "Product as an Important Tools of Improving the Profitability of an Organization (A Case Study of Nigeria Bottling Company, Ilorin, Kwara State)" Afribary (2022). Accessed December 18, 2024. https://track.afribary.com/works/product-as-an-important-tools-of-improving-the-profitability-of-an-organization-a-case-study-of-nigeria-bottling-company-ilorin-kwara-state