ABSTRACT
This is a public perception of the advertising of G.S.M product (MTN)/ZAIN). A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products. To enable some GSM business organization know how consumer feel about their products. It will further evaluate the impact of advertising in the sales of GSM products. And finally to correct the negative impression some people are having about advertising. In the same vain, it will support marketer, who wished to excel by recommending, some possible solution to some research question and thereby solving some marketing problems.
TABLE OF CONTENT
Cover Page -----------i
Title Page ----------ii
Approval Page----------iii
Dedication-----------iv
Acknowledgement----------v
Abstract -----------viii
Table of Content----------ix
List of Table ---------x
CHAPTER ONE: INTRODUCTION
1.1 Background Of The Study-------1
1.2 Statement of the Problems --------4
1.3 Objective of the Study ---------4
1.4 Significance of the Study --------4
1.5 Research Question ---------6
1.6 Research Hypothesis ----------6
1.7 Theoretical Framework ---------7
1.8 Scope of the Study ---------10
1.9 Limitation of the Study --------10
1.10 Definition of the Terms (Conceptual and Operational) ----11
Reference
CHAPTER TWO: LITERATURE REVIEW
2.1 Sources of Literature Review -------14
2.2 Review of Relevant Literature --------14
2.2.1 History of advertising --------17
2.2.2 Problem of Advertising ---- -18
2.2.3 Objective of Advertising -19
2.2.4 MTN Nigeria Profile ---21
2.2.5 Zain Nigeria Profile ------22
2.2.6 Nigeria Communication Commission Profile ------24
2.2.7 The Relationship Between Advertising and Perception ----25
2.2.8 Advertising as a Medium for GSM Brand Creation----27
2.2.9 Critical Issues in the Development of GSM in Nigeria----28
2.3 Summery of Literature Review-------21
References 32
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design----------35
3.2 Area of Study ----------36
3.3 Research Population ---------36
3.4 Research Sample ---------37
3.5 Sample Techniques ---------37
3.6 Measuring Instrument -------37
3.7 Method of Data Collection-------37
3.8 Method of Data Analysis-------38
3.9 Expected Result---------38
References 39
CHAPTER FOUR: PRESENTATION AND INTERPRETATION OF FINDINGS
4.1 Data Presentation and Analysis-------40
4.2 Analysis of Research Question / Hypothesis-----41
4.3 Test of Hypothesis---------54
4.3.1 Hypothesis One--------54
4.3.2 Hypothesis Two--------56
4.3.3 Hypothesis Three--------58
4.3.4 Hypothesis Four --------60
4.3.5 Findings---------63
4.4 Discussion of Result-------63
CHAPTER FIVE: SUMMERY, CONCLUSION, RECOMMENDATION AND
5.1 Summery of Findings--------64
5.2 Conclusion---------65
5.3 Recommendation---------65
Bibliography
Appendix
Questionnaire