Relationship Marketing


ABSTRACT


Relationship marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction with a focus on customer loyalty and long term relationship.


It is designed around developing strong connections with the customer by directly providing them the information that is tailored to their needs, wants and interest.


The hallmark of relationship marketing is customer retention and brand loyalty that ultimately eliminates the extra cost of customer acquisition.


According to Bain & Coy analysis, it is 6 to 7 time more expensive to acquire a new customer than to keep a current one. Relationship marketing eliminates high customer churn rate.


Relationship marketing recognizes:


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APA

Ekwe, E. (2018). Relationship Marketing. Afribary. Retrieved from https://track.afribary.com/works/relationship-marketing-by-emea-frank-ekwe

MLA 8th

Ekwe, Emea Frank "Relationship Marketing" Afribary. Afribary, 14 Mar. 2018, https://track.afribary.com/works/relationship-marketing-by-emea-frank-ekwe. Accessed 05 Nov. 2024.

MLA7

Ekwe, Emea Frank . "Relationship Marketing". Afribary, Afribary, 14 Mar. 2018. Web. 05 Nov. 2024. < https://track.afribary.com/works/relationship-marketing-by-emea-frank-ekwe >.

Chicago

Ekwe, Emea Frank . "Relationship Marketing" Afribary (2018). Accessed November 05, 2024. https://track.afribary.com/works/relationship-marketing-by-emea-frank-ekwe

Document Details
By: Emea Frank Ekwe Field: Business Management Type: Seminar 12 PAGES (2859 WORDS) (docx)