Role Of The Broadcasting Media In Promoting Gender Equality In - Uganda A Case Study Of U.B.C Kampala Central

ABSTRACT

This study a~empted to examine the role of the broadcasting media in promoting gender equality

in Uganda. It was guided i)To identify the ways of promoting gender equality by media ii) to examine the roles played by broadcasting in promoting for gender equality iii) To examine the attitude of media editors towards gender equality. The research took the form of a descriptive design, and the reason for this is because it aims to describe the current situation so that it can be

understood clearly so that the gaps identified in it can be addressed in order to promote gender equality by media. The study explored descriptive correlational design to examine the relationship between the two variables that is the ways and attitude of promoting gender equality

by the media. From the findings and the conclusions of the study, the researcher recommends the following:-i) There is a need to for the government to design o~ allocate a specific budget of men and women, ii)There is a need for the media editors to change their attitude towards promoting gender equality iii) There is a need to recruit more staff and train them on how to handle a girl

children when they are at school v) Since the poor enrollment and high school dropout among girls, there is a need to for head teachers and parents to encourage regular attendance and the reduction of dropout rates and v)The media editors should develop the respect for human rights and freedom to both men and women

TABLE OF CONTENTS

DECLARATION

APPROVAL

DEDICATION

ACKNOWLEDGMENT iv

TABLE OF CONTENTS

LIST OF TABLES

ABSTRACT ix

CHAPTER ONE 1

INTRODUCTION 1

1 .1 Background of the study

1.2 Statement of the Problem 2

1.3. Purpose of the study 3

1.4 Objectives of the study 3

1 .5 Research Questions 4

1.6Scope 4

1.6.1 Geographical scope 4

1.6.2 Theoretical scope 4

1.6.3 Contextual scope 4

1.7 Significance of the study 4

1.8 Operational of key terms s

CHAPTER TWO 6

LITERATURE REVIEW 6

2.1 Socio cultural norms on gender equality 6

2.1. 1 Legal and institutional frameworks on gender inequality in Uganda 7

2. 1.2 International provisions on violence against women 7

2.1.3 Impacts of domestic violence on health 8

2.1.4 Social and Economic costs of domestic violence 9

2.2 Ways of promoting gender equality in Uganda 10

V

2.2. 1 The role of media in promoting gender equality 10

2.2.2 Communication for social change 12

2.2.3 Lessons from communication programs 12

2.3 Media coverage of violence against women 13

2.3.2 Media reinforcing patriarchal hegemony 13

2.3.3 Domestic violence not a woman’s issue 14

CHAPTER THPJ~E 16

METHODOLOGy 16

3.0 Introduction 16

3.1 Research Design 16

3.2 Research Population 16

3.3 Sample Size 16

3.3.1 Krejcie& Morgan (1970) 17

3.4. Sampling procedures 17

3.5. The data-gathering Methods~ 17

3.6 Validity of the Instruments 18

3.7 Data Gathering procedures~ 18

3.7.1 Before conducting the interviews 18

3.7.2 During Interviews 19

3.7.3 After the administration of the questionnaires 19

3.8 Data Analysis: 19

3.9 Ethical Consideratjon~ 19

3.10 Limitations of the study 20

CHAPTER FOUR 21

PRESENTATION, INTERPRETATION AND ANALYSIS OF THE RESULTS 21

4.0 Introduction 21

4.1 The ways of promoting gender equality by media 21

4.2 The roles played by broadcasting in promoting for gender equality 22

4.3The attitude of media editors towards gender equality 24