ABSTRACT
Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service.
Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated problems, the purpose of this study was also discussed. The relevance of the top, the organization and to the society, the research questions from where the questionnaire was drawn and the scope of the study which is the area that the research work is expected to come.
Chapter two dealt on the literature review. It is the review of relevant literature on advertising and marketing this study. An extensive service was carried out in order to know the different from of advertising that could be used to effectively market’s a company’s new product.
Chapter three focused on the method used in getting information, the population of the study, the sampled used and the instrument of questionnaire construction because the population is large and it was not possible to cover it, then quote sampling techniques and used and the marketing department of the company was as the sample size for the study.
Chapter four dealt on the analysis of data collected from the respondents on some related research questions.
Although divergent was the will of the respondent yet the greater percentage were of the opinion that advertising in effective promote tool for marketing new products.
Chapter five contains the summary of the research study, recommendation and the conclusion based on the conclusion.
Some areas for further studies were also suggested for improvement of the study.
TABLE OF CONTENT
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contentvi
CHAPTER ONE
INTRODUCTION
1.1Background of the study 2
1.2Statement of Problem 3
1.3Objective of the study 9
1.4Scope of study 10
1.5Statement of Research Hypothesis 11
1.6Research Methodology 11
1.7Limitation of the study 13
1.8Significance of study 14
1.9Definition of Relevant Terms 15
1.10Background information on Maria Pure Water 17
References20
CHAPTER TWO
LITERATURE REVIEW
2.1Concept of New Product 21
2.2 Concept of Marketing 26
2.3Nature of Marketing 28
2.4Marketing Media 33
2.5Concept of Demand36
2.6Nature of Demand 37
2.7Product life cycle concept and consumer 45
References 49
CHAPTER THREE
RESEARCH METHODOLOGY
3.1Research Design 51
3.2Methodology 51
3.3Population of study 52
3.4Sample procedure/size 52
3.5Instrument for Data Collection54
3.6Validation of the Instrument54
3.7Reliability of the Instrument54
3.8Methods of Data Collection55
3.9Method of Data Analysis 55
References56
CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA
4.1Data presentation and Interpretation57
4.2Data Analysis 61
4.3Test of Hypothesis63
References 64
CHAPTER FIVE
FINDING, RECOMMENDATION AND CONCLUSION
5.1Finding 65
5.2Recommendation 67
5.3Conclusions 69
5.4Suggestions for further research 71
Bibliography 72
Appendix I 74
Appendix II75