The Impact of Internet Advertisement on Consumer Behavior. (A Case Study of Ilorin Kwara State).

ABSTRACT

This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research.

A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings.

The study founds out the impact of internet advertisement is growing higher and also the influencing purchasing behavior which end up stimulating sales and transactions trends on product or brand choice.

Therefore Nigeria advertiser can take advantage of internet advertising for their product and brand in the emerging internet market.

TABLE OF CONTENT

CHAPTER ONE

1.1BACKGROUND OF THE STUDY

1.2STATEMENT OF THE PROBLEM

1.3OBJECTIVES OF THE STUDY

1.4RESEARCH QUESTIONS

1.5RATIONALE OF THE STUDY

1.6SIGNIFICANCE OF THE STUDY

1.7SCOPE OF THE STUDY

1.8DEFINITIONS OF TERMS

1.9REFERENCES

CHAPTER TWO

2.1HISTORY OF THE INTERNET ADVERTISEMENT

2.2TYPES OF INTERNET ADVERTISEMENT

2.3ADVANTAGE AND DISADVANTAGES OF INTERNET ADVERTISEMENT

2.4INTERNET ADVERTISEMENT IN NIGERIA

2.5ATTITUDE TOWARDS ADVERTISEMENT IN GENERAL

2.6CONSUMER RESPONSE TO INTERNET ADVERTISEMENT

2.7BENEFITS OF INTERNET ADVERTISEMENT

2.8REFERENCES

CHAPTER THREE

3.1RESEARCH DESIGN

3.2RESEARCH METHOD

3.3POPULATION OF THE STUDY

3.4SAMPLE SIZE

3.5SAMPLING PROCEDURE

3.6DATA COLLECTION PROCESS

3.7DATA COLLECTION INSTRUMENT

3.8DATA ANALYSIS TECHNIQUES

3.9RELIABILITY AND VALIDITY OF INSTRUMENT

3.10REFERENCES

CHAPTER FOUR

4.1DATA ANALYSIS AND INTERPRETATION

4.2RESEARCH RESPONSE

4.3ANALYSIS OF RESEARCH

CHAPTER FIVE

5.1SUMMARY

5.2FINDINGS

5.3CONCLUSION

5.4REFERENCES

5.5JOURNAL AND ARTICLES