TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Table of contents
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of research problem
1.3 Objective and purpose of the study
1.4 Scope and limitation of the study
1.5 Research methodology
1.6 Significant of the study
1.7 Statement of the hypothesis
1.8 Organization of the study
CHAPTER TWO: LITERATURE REVIEW
2.1 Historical background
2.2 Comparative marketing strategies
2.3 Organization aim, gall and strategies
2.4 The major marketing strategy determinant
2.5 Selection of an effective marketing strategies
2.6 Impact of effective marketing strategy on banking industry
CHAPTER THREE: CASE STUDY AND METHODOLOGY
3.1 Brief history of the case study
3.2 Method of data collection
3.3 Population and samples
3.4 Sampling techniques
3.5 Method of data analysis
3.6 Procedure for processing collected data
3.7 Limitation of the method
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 A brief introduction of the chapter
4.2 Presentation and analysis of data according to research question
4.3 Presentation and analysis of data according to test of hypothesis
4.4 Analysis of other data
CHAPTER FIVE: FINDINGS, SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendations
Bibliography
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
In 1892 the first commercial bank was established in Nigeria when the Africa banking corporation established a branch in Lagos later, branches of other expatiate banking business called the bank of British west African and Barclays were established. Nigeria started to run indigenous bank in 1928. when the first indigenous bank was establish in Lagos. In the early stage of Nigeria indigenous banking system, nearly all the banks established met a sudden death as “ the collapsed within a very short period of time due to mismanagement and inexperience.
ELIJAH, O (2021). The Importance of Marketing Strategy in Nigeria Banking Industry ( A Case Study of Guaranty Trust Bank). Afribary. Retrieved from https://track.afribary.com/works/the-importance-of-marketing-strategy-in-nigeria-banking-industry-a-case-study-of-g-t-b-bank
ELIJAH, OLABODE "The Importance of Marketing Strategy in Nigeria Banking Industry ( A Case Study of Guaranty Trust Bank)" Afribary. Afribary, 24 Dec. 2021, https://track.afribary.com/works/the-importance-of-marketing-strategy-in-nigeria-banking-industry-a-case-study-of-g-t-b-bank. Accessed 23 Nov. 2024.
ELIJAH, OLABODE . "The Importance of Marketing Strategy in Nigeria Banking Industry ( A Case Study of Guaranty Trust Bank)". Afribary, Afribary, 24 Dec. 2021. Web. 23 Nov. 2024. < https://track.afribary.com/works/the-importance-of-marketing-strategy-in-nigeria-banking-industry-a-case-study-of-g-t-b-bank >.
ELIJAH, OLABODE . "The Importance of Marketing Strategy in Nigeria Banking Industry ( A Case Study of Guaranty Trust Bank)" Afribary (2021). Accessed November 23, 2024. https://track.afribary.com/works/the-importance-of-marketing-strategy-in-nigeria-banking-industry-a-case-study-of-g-t-b-bank