THE INFLUENCE OF ADVERTISEMENT ON THE INTAKE OF FAT AND OIL. THE CASE STUDY OF KWASO RURAL DEVELOPMENT COLLEGE.

ABSTRACT.

It is generally believed that advertisement on the mass media influences people’s choice and intake of fats and oils. With the food fashion in Ghana shifting to other continental dishes like fried rice, pizza bug gars and others, there is the higher possibility of people increasing their intake in fats and oils. This study therefore sought to investigate the views of students towards fat and oil advertisement, students’ knowledge on health implications of fat and oil consumption, examine the frequency of fat consumption by students, and make recommendations on fat and oil consumption on the findings. This study employed descriptive research design. The population of this study were students and teachers of Kwaso Rural Development College. A sample size of 50 students and two teachers were used. Convenience sampling technique (a non-probability sample approach) was used.  Questionnaire was used to survey the students whilst the two teachers were interviewed. Data was analysed using quantitative techniques like mean, standard deviation, percentages, standard error of mean, and others. Qualitative data analysis techniques like logical deduction and induction, and content analysis were also used.It was discovered that on average each respondent is exposed to fats and oils advertisement for at least three times per week. The study also revealed that television is the topmost sources of fats and oils advertisement for both Tutors and students. The study found out that, vegetable and animal fats and oil sources are the most advertised sources of fats and oil. The study discovered that the effect of fats and oil advertisement on students’ fats and oil choices is moderately strong whilst it is very strong on tutors’ fats and oil consumption. Some of the recommendations made are: The government should regulate the activities of advertisers. Students should shield themselves from excessive exposure to fats and oils advertisement. Students should reduce the intake of fats and oil and embark on regular body exercise to burn fats and oil.