ABSTRACT
Advertising in maintaining the sales of any telecommunication company has
tended to utilize most of the marketing mix aspects like personal selling,
promotions and trade fairs.
Although a number of advocates state that advertising can not survive on its own,
advertising has played an important role in maintaining sales of most companies.
The role of the study was to establish the influence advertising has in maintaining
sales of telecommunication companies in Uganda.
This act of persuasion by advertisers has to a greater extent maintained sales as
presented in the research study.
The researcher made use of snowball sampling which enabled in the collection of
data. Respondents were selected according availability; from which, these
respondents recommended other potential respondents until the researcher was
satisfied with the data collected.
Further still, the interview guide came in handy in that it summarized the whole
study and the most prominent data collection tools used where primary tools
which comprised of observation and the interview guide and also secondary tools
of published material in relation to the study.
Research, S. (2022). THE ROLE OF ADVERTISEMENT IN MAINTAINING THE SALES OF TELECOMMUNICATION COMPANIES IN UGANDA. Afribary. Retrieved from https://track.afribary.com/works/the-role-of-advertisement-in-maintaining-the-sales-of-telecommunication-companies-in-uganda
Research, SSA "THE ROLE OF ADVERTISEMENT IN MAINTAINING THE SALES OF TELECOMMUNICATION COMPANIES IN UGANDA" Afribary. Afribary, 12 Aug. 2022, https://track.afribary.com/works/the-role-of-advertisement-in-maintaining-the-sales-of-telecommunication-companies-in-uganda. Accessed 23 Nov. 2024.
Research, SSA . "THE ROLE OF ADVERTISEMENT IN MAINTAINING THE SALES OF TELECOMMUNICATION COMPANIES IN UGANDA". Afribary, Afribary, 12 Aug. 2022. Web. 23 Nov. 2024. < https://track.afribary.com/works/the-role-of-advertisement-in-maintaining-the-sales-of-telecommunication-companies-in-uganda >.
Research, SSA . "THE ROLE OF ADVERTISEMENT IN MAINTAINING THE SALES OF TELECOMMUNICATION COMPANIES IN UGANDA" Afribary (2022). Accessed November 23, 2024. https://track.afribary.com/works/the-role-of-advertisement-in-maintaining-the-sales-of-telecommunication-companies-in-uganda