The Role Of Media In Alleviation Of Rural Poverty A Case Study Of Ntenjeru County Ka Yun Ga District

TABLE OF CONTENTS

Supervised and approved ................................................................................ i

Declaration ..................................................................................................... ii

Dedication ...................................................................................................... iii

Acknowledgen1ent. ....................................................................................... iv

Preface ........................................................................................................... V

Table of contents ........................................................................................... vi

List of tables and figures ............................................................................... vii

CHAPTER ONE:

1.0 Introduction ...................................................................................... I

I. I Back Ground ...................................................................................... l

1.2 Research Proble1n .............................................................................. 3

l .3 General Purpose ................................................................................... 3

1.4 Specific Objectives .............................................................................. 3

1.5 Hypothesis ........................................................................................... 4

1.6 Significance of the study ................................................................... 4

1.7 Scope of the study ............................................................................... 4

CHAPTER TWO

LITERATURE REVIEW

2.0 Introduction ......................................................................................... 5

2.1 What is communication ...................................................................... 5

2.2 What are the mass media ................................................................... 6

2.3 Poverty in Uganda ............................................................................. 6

2.4 Media in Uganda ................................................................................ 8

2.4. l News papers ..................................................................................... 9

2.4.2 Radio ................................................................................................ l 0

2.4.3 Television ......................................................................................... 11

2.4.4 Filn1s ................................................................................................ 11

2.5 Functions of mass media .................................................................... I 2

2.6 Rural poverty ....................................................................................... 13

2.7 Poverty alleviation ............................................................................... 13

CHAPTER THREE

METHODOLOGY

3.0 Introduction ........................................................................................... 15

3. I Research design .................................................................................... 15

Data source ............................................................................................ 15

.'")' .'" .)' Sain pie selection .................................................................................... 15

3.4 Areas and population of the study .......................................................... 16

3.5 Data collection ........................................................................................ 16

3.5.1 Instru1nentation .................................................................................. 16

3.5.2 Procedure of data collection ............................................................... 17

3.5.3 Data analysis ....................................................................................... 17

3.6 Problems encountered ........................................................................... 17

CHAPTER FOUR

4.0 Analysis of findings ............................................................................... 18

4.1 Role played by media in rural poverty alleviation ................................. 18

4.2 Reasons why rural people are the major victims of poverty .................. I 9

4.2.1 Lack of facilities .................................................................................. 20

4.2.2 Difficulty in identifying viable projects and business priorities .......... 21

4.2.3 Exploitation of rural peasants by the urban business and middle

Men ...................................................................................................... 23

4.2.4 Insufficient serious time use ................................................................ 23

4.2.5 Lack of trust, adequate cooperation and coordination ........................ 23

4.2.6 Lack of capital markets ....................................................................... 23

4.2.7 Not participating in developmental projects ........................................ 24

4.3 Ntenjeru county ....................................................................................... 24

4.4 The role of developmental agencies (NGOs) in rural poverty

Alleviation ............................................................................................... 25

4.4.1 Government has come in to fight poverty directly ............................... 25

4.4.2 The Uganda women's finance trust (UWFT)(U-TRUST ................... 25

4.4.3 NAADS ............................................................................................... 27

4.5 The role of radio ..................................................................................... 28

4.5.1 Copies of newspapers received in Kayunga district.. ........................... 30

CHAPTER FIVE

5.0 Conclusion and Recommendations ............................................................. 31

5.1 Conclusion ................................................................................................ 31

5.2 Recommendations .................................................................. 32