THE ROLES OF EFFECTIVE DISTRIBUTION CHANNELS ON CUSTOMERS SATISFACTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN, KWARA STATE)

ABSTRACT

The role of effect in distribution channel in any organization can not be over emphasized. This is because it assists positively in creating customers satisfaction, since the customer remain the king in any economy. Distribution channel a locust path and route through which product passes or move from the point of production to the point of consumption is essential hence, its significance never be divorce from marketing product The process cover five chapters: Chapter One:  Background of study, statement of problem, objectives of the study, significance of the study, scope and limitation of the study, definition of terms, management, distribution policy and channels, marketing intermediaries agents direct sales. Chapter Two: Has to do with literature review, being the review of past authors work on the subject matter, direct and indirect method of distribution, wholesaling, limited service of wholesaler, retailing and their function, objective of distribution, the channel design decision, accounting for the cost of distribution principle of managing the channels and technique for managing the channel. Chapter Three: Consist of research methodology. This consist of the research method used instrument used for data collection, research population and sample size, the sampling procedure employed and the statistical techniques used in analysis of data and the information of data. Chapter four: Also cover, the presentation and analysis of data and the proof of hypothesis Chapter Five: The finding, conclusion and recommendation, summary      

TABLE OF CONTENT

TITLE PAGE i

CERTIFICATION ii

DEDICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT vii

TABLE OF CONTENT viii

CHAPTER ONE

GENERAL INTRODUCTION

1.0 Background of the Study 1

1.1 Statement of the Research Problem 1

1.2 Aim and Objectives 4

1.3 Significant of the Study 5

1.4 Scope and Limitation of the Study 6

1.5 Historical Background of Nigeria Bottling Plc Ilorin 7

1.6 Limitation and Constraints 9

1.7 Organizational structure of the 

Nigeria Bottling Company Plc 10

1.8 Definition of Terms 11

CHAPTER TWO

LITERATURE REVIEW

2.0 Introduction 13

2.1 The Channel as a Unit 14

2.2 An – Xray of Distribution 14

2.3 Evolution of Distribution Channel in Nigeria 

2.4 Development of Distribution Channel

2.5 need for marketing intermediaries 

2.6 method of distribution in 

the Nigeria market

2.6.1. Direct Method

2.6.2. Indirect Method

2.7 Wholesaling 

2.7.1 Types And Function Of Wholesaling 

2.7.2 Merchant Wholesaler 

2.7.3 Limited Service Wholesalers

2.7.4 Drop Shippers

2.7.5. Mail Order Wholesalers 

2.7.6 Future Of Retailers

2.7.7 Objective Of Distribution

2.8 Major Consideration Of The Choice 

of Distribution 

2.9 Channel Design Decision

2.10 Accounting for the Cost of Distribution                     

2.11 Principle of Distribution Costing 

2.12 Techniques for Managing the Channel

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Method Used

3.2 Instrument Used in Data Collection

3.3 Research Population and Sample Size

3.4. Sample Procedure Used

3.5 Statistical Techniques used in Analysis Data 

CHAPTER FOUR

4.1 Data Presentation

4.2 Proof of Hypothesis 

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.1 Summary of Finding

5.2 Conclusion

5.3 Recommendation

Reference 

Appendix I 

Appendix II