The Significance of New Product Development in a Competitive Marketing Environment (A Case Study of Lubcon Ltd)

ABSTRACT

The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd. 

So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace or imitative to the market.

So this thesis is divided into five chapters, chapter one is on introduction, background of the study, statement of the general problems, objective of the study, chapter two is on literature review, concept of competitive market, competitive instruments of business organization the concept of new product development reasons for developing  new product, Advantages of new product development to business organization, Disadvantage of new product development chapter three includes research methodology, research population and samples research design, data collection instruments administration of instruments, method of data analysis brief history on Lubcon oil, reasons for developing the oil, objective of developing the oil, effects of the oil in the company, constraints to the achievement of the objectives of developing the oil, chapter five is the summary of findings, conclusion, recommendations.

TABLE OF CONTENTS

CHAPTER ONE: Introduction

1.1Background to the Study

1.2Statement of the General Problems

1.3Aims and Objectives of the Study

1.4Significance of the Study

1.5Scope of the Study

1.5.1Industrial Scope

1.5.2Geographical Scope

1.5.3Conceptual Scope

1.5.4Limitation of the Study

CHAPTER TWO

2.0 Literature Review

2.1 Concept of Competitive 

2.2 Competitive Instruments of Business Organization

2.3 The Concept of New Product Development

2.4 Reason for developing New Product

2.5 Advantages of New Product Development to Business Organization

2.6 Disadvantages of New Product Development

CHAPTER THREE

3.0 Research Methodology

3.1 Research Population and Sample

3.2 Research Design

3.3 Administration of Instruments

3.4 Method of Data Analysis

CHAPTER FOUR

4.0 Data Presentation and Analysis

4.1 Brief History of Labour Oil

4.2 Lubcon Oil and It’s Market

4.3 Reason for Developing the Oil

4.4 Objectives of Developing the Oil

4.5 Effects of the Oil in the Company

4.6 Constraints to the Achievements of the Objectives of Developing the Oil

4.7 Presentation and Analysis of Data

CHAPTER FIVE

5.0 Summary of Finding

5.1 Conclusion

References

Appendix