ABSTRACT
The study examined the role of Uganda Broadcasting Corporation Radios (UBCR5) in promoting Decentralisation in Uganda. It established the various programs through which UBCR5 promote decentralisation, analysed their contents and assessed their effectiveness in promoting decentralisation in Uganda. Descriptive research design was applied to a research population which included; managers, presenters/producers of UBCRs, local and other government officials from 14 districts and listeners. 514 respondents were targeted, out which 413 (80%) were studied through questionnaire, content analysis check-list, interview and documentary review guide. The study revealed that; first, there were 81 programs (out of the 789) through which UBCRs promoted decentralization in Uganda. Second, the contents of these 81 UBCRs programs insignificantly contained decentralisation-related issues. Third, UBCRs were ineffective in promoting decentralization in Uganda. The study concluded that; in addition to UBCRs having limited specific programs, those few programs’ contents had less, if any relevancy, thus, making them ineffective in promoting decentralization in Uganda. To avert this, the researcher recommends that the Government of Uganda, UBC and other stakeholders; fast track and review the National Broadcasting Policy 2004; reinforce the existing polices and laws that promote balanced media reporting.
TABLE OF CONTENTS
Declaration A
Declaration B ii
Approval Sheet iii
Dedication iv
Acknowledgment v
Abstract vi
Acronyms used xiii
List of table xiv
ONE
THE PROBLEM AND ITS SCOPE 1
Background of the study 2
Statement of the problem 3
Purpose of the study 4
Research objectives 5
Research questions 5
Hypothesis 6
Scope of the study 6
Significance of the study 7
Operational definition of key terms
TWO
REVIEW OF RELATED LITERATURE 14
Concepts, Ideas, Opinions from Auth-ors/ Experts 14
Radio as a powerful mass medium 14
The concept of decentralization 14
Theoretical framework 17
Related studies 17
Radio programs and promotion of decentralization 18
Radio program contents and decentralization 21
Effectiveness of Radio programs in promoting decentralization 21
THREE
METHODOLOGY 27
Introduction 27
Research Design 27
Target Population 27
Sample size 27
Sampling Procedure 29
Research instruments 30
Validity and reliability of the instrument 32
Data gathering procedure 33
Data Analysis 34
Ethical Consideration 35
Limitations 35
FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 37
Introduction 37
Variance in the targeted and actual respondents 37
Demographics 38
Research findings in relation to the research objectives 41
Various programs which UBCRs use to promote decentralization 42
Analysis of the contents of UBC Radios in relation to decentralization 53
The effectiveness of UBCRs programs in promoting decentralization 58
FIVE
Findings 72
Conclusions 77
Recommendations 79
Areas for further research 81
REFERENCES 82
APPENDICES 86
APPENDIX 1A- TRANSMITTAL LETTER 88
APPENDIX lB - TRANSMITTAL LETTER FOR THE
RESPONDENTS 89
APPENDIX IIB - CLEARANCE FROM ETHICAL
COMMITTEE 90
APPENDIX III - INFORMED CONSENT 91
APPEN DIX IV A: RESEARCH INSTRUMENT 92
APPENDIX IV B CONTENT ANALYSIS CHECKLIST 114
APPENDIX V- CURRICULUM VITAE 117
APPENDIX VI — UBCRs PROGRAM SCHEDULE 120
Consults, E. (2022). Uganda Broadcasting Corporation Radio Programs in Promoting Decentralization in Uganda. Afribary. Retrieved from https://track.afribary.com/works/uganda-broadcasting-corporation-radio-programs-in-promoting-decentralization-in-uganda
Consults, Education "Uganda Broadcasting Corporation Radio Programs in Promoting Decentralization in Uganda" Afribary. Afribary, 28 Sep. 2022, https://track.afribary.com/works/uganda-broadcasting-corporation-radio-programs-in-promoting-decentralization-in-uganda. Accessed 05 Nov. 2024.
Consults, Education . "Uganda Broadcasting Corporation Radio Programs in Promoting Decentralization in Uganda". Afribary, Afribary, 28 Sep. 2022. Web. 05 Nov. 2024. < https://track.afribary.com/works/uganda-broadcasting-corporation-radio-programs-in-promoting-decentralization-in-uganda >.
Consults, Education . "Uganda Broadcasting Corporation Radio Programs in Promoting Decentralization in Uganda" Afribary (2022). Accessed November 05, 2024. https://track.afribary.com/works/uganda-broadcasting-corporation-radio-programs-in-promoting-decentralization-in-uganda