UNIVERSITY OF EDUCATION WINNEBA COLLEGE OF TECHNOLOGY EDUCATION, KUMASI DEPARTMENT OF FASHION DESIGN AND TEXTILES EDUCATION

ABSTRACT Fashion, nowadays among others has ostensibly been a defining factor of class differentiation among the university students. Most students, particularly the females, struggle daily to meet up to these standards. Whereas modesty, courtesy, virtue and chastity among others are the terms which characterised the dressing of parents in a decade ago, modernity seems to have swept all these away and recast them in new relative meanings. In the light of this the study sought to find out the effects of women’s suggestive dressing on men’s behavior and judgement. The study adopted survey as a research design. The study population involved students from University of Education, Kumasi campus, Kwame Nkromah University of Science and Technology, University of Ghana, Ghana Technology University College and University of Development Studies. A sample size of 200 students was considered for the study. The constituents were made up of 100 females whereas the males were 100. Stratified sampling was used to group the population into sub strata. However, simple random sampling was used to the select five (5) universities. The respondents were selected using a convenience sampling technique. The study used questionnaire as the data collection methods. The study found that there are different attires worn by female students on university campuses. Aside these varieties of dresses lay the motives for which female students wear them that culminates into the different attitudes men put up towards. That is to say, most male students get tempted to lust after female students by their dressings. This affinity has the possibility of leading to promiscuous lifestyle on campuses. Based on this conclusions were made and recommendations were made that institution of control measures was noted to be relevant on the university campuses so as monitor and direct females students to dress well.