CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state; marketing is function which links the consumer, customers and public to the marketer through information use to ident...
TABLE OF CONTENTS Title Page…………………………………………………………………..i Certification……………………………………………………………….ii Dedication………………………………………………………………..iii Acknowledgement……………………………………………………iv-vii
ABSTRACT Assessing the perceived management competencies of the poultry workers becomes a necessity due to the general observation of inefficiency in poultry enterprises leading to low productivity. Management problems have plunged poultry operators into a huge loss in recent times, this study thus assessed the perceived management competencies of the poultry workers using Borich’s model. It was carried out in Kwara State and it covered the four Kwara ADP Zones. The result shows that the me...
