Abstract This study aims to conduct an evaluative analysis of tourism service delivery and its effectiveness, focusing on the case of the Addis Ababa Arts, Culture, and Tourism Bureau. To achieve this objective, the researcher utilized a combination of descriptive and explanatory research designs, which enabled a more accurate and comprehensive understanding of the research topic. Both qualitative and quantitative approaches were employed in this study. The primary sources of data included ...
Abstract The main objective of this research was to assess the factors affecting tourism service delivery and the effectiveness of the Addis Ababa Art, Culture, and Tourism Bureau. Employing an exploratory sequential design, the study utilised a pragmatic research paradigm with a mixed approach of both qualitative and quantitative. The methodology included surveys, simple random sampling, and purposive sampling and was based on a total population of 215 with a sample size of 140 participa...
