THE EFFECT OF ADVERTISEMENT ON ELECTIONEERING CAMPAIGNS OF GOVERNORSHIP SEAT (A CASE STUDY OF LAGOS STATE GOVERNORSHIP ELECTION, 2011)
ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011 governorship election in Lagos State. It searched for the importance of poli...