ASSESSING THE VALUE OF TELEVISION ADVERTISING IN PROMOTING BRAND LOYALTY, USING ETISALAT EASY STARTER CAMPAIGN IN THE BENIN METROPOLIS.
ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV commercia...