YOUTH PERCEPTION OF NIGERIAN HIP-HOP MUSIC “A STUDY OF SOCIAL MEDIA NARRATIVES OF OLAMIDE’S SCIENCE STUDENT SONG"
ABSTRACT Music is an integral part of youth culture; Music is now the most popular form of entertainment worldwide with the established fact that music is very persuasive on the thoughts, action behaviour and ideology of people especially youths. The aim of this study was to examine youth’s perception of Nigerian hip-hop music “a study of the social media narratives of Olamide’s science student song". Four research objectives and questions guided this study: To examine the extent to whi...