ABSTRACT The aim of the research is to analyse the use of digital strategy in the events industry. Digital strategy has been used in various other organisation. It has had a high success rate in most of these organisations, as it has said that there are 15% chances of an individual becoming consumer of the set product or services after it is known through digital platforms (Hudson and Hudson 2013). The use of digital strategy in the event industry is said to have made an impact especially in ...
Is money the main reason to work or is there more to it. The reason that money might not be the reason for working are deliberated using this finding and analysis. Interviews where used to find individuals thoughts. The methodology to find the answers to these question where derived from qualitative research that is the use of interviews and questionnaires. The findings where sorted using qualitative analysis. the main research was conducted in the United Kingdom.
