Abstract High market uncertainty makes it difficult for an entrepreneur to assess the status of the market for a business opportunity. Data gathering and analysis techniques and technology are becoming a significant source of uncertainty management for many entrepreneurial endeavours. This is sometimes referred to as "data-driven entrepreneurship." We examine a datadriven dynamic method to overcoming market uncertainty in business opportunity appraisals. We focus o...
Abstract Product life cycle management is the succession of strategies used by management and as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. It is claimed that every product has a life period, it is launched, it grows, and at some point, may die. A fair comment is that - at least in the short term - not all products or services die. Jeans may die, but clothes proba...
Abstract Stress is an inevitable reality of life. But stress isn’t always a bad thing. It’s a natural, physical response that can generate our fight- or-flight response. Stress can increase our awareness in difficult or treacherous situations, allowing us to act hastily in the moment. Without it, humans wouldn’t have survived this long. But if stress is invariable over time, it can be unfavourable to health. So, stress prevention and management ...
Abstract Sentiment analysis is one of the key challenges for mining online user generated content. In this work, we focus on customer reviews which are an important form of opinionated content. The goal is to identify each sentence’s semantic orientation (e.g. positive or negative) of a review. Traditional sentiment classification methods often involve substantial human efforts, e.g. lexicon construction, feature engineering. In recent years, d...
Abstract Online reviews have become an important source of instruction for users before manufacture an informed procure decision. Early reviews of a product tend to have a high effect on the ensuing product sales. In this paper, we take the initiative to study the behavior characteristics of early reviewers through their posted reviews on two real-world large e-commerce platforms, i.e., Amazon and Yelp. In s...
PURPOSE: The paper and packaging company that provided the data for this research has a long history of sales expertise. This expertise is captured predominantly in the intuition of sales representatives, many of whom have worked in the industry for 20 years or more AIM: Intuition is not easy to record and disseminate across an entire sales force, however, and thus one of the company’s most valuable resources is inaccessible to the broader organiza...
ABSTRACT: The purpose of the research paper is to study the promotional activities of Airtel in the Indian telecom market. Promotional activities not only help in enhancing the customer base but also pave the way to better corporate image. A company needs better promotional tools in order to survive and sustain the turbulent Indian market and the prevailing scenario. Bharti Airtel Limited or commonly known as Airtel is one of India’s most popular providers of...
