Tourism is one of Zimbabwe's greatest industries, second only to mining and agriculture, and has the ability to contribute considerably to the country's economic recovery (Zimbabwe Tourism Authority, 2021). Given the importance of the sector, the goal of this study is to look into the elements that influence tourist growth in the country. Based on the findings of the research, it can be concluded that both internal and external variables influence the growth of tourism in Zimbabwe. Stakeholde...
Since the onset of the Corona Virus Pandemic (Covid 19) in 2020 the SMEs have been drastically affected in-terms of growth and services delivery. Small to medium enterprises have undergone immense changes in their operations as they adapt to the COVID-19 pandemic. Since end of March 2020, Zimbabwean SMEs are facing a dynamic change in their business operations. These changes caused a great impact on the general performance of SMEs in Zimbabwe, hence this research worked to assess how the COVI...
The study was to determine the impact of promotion strategies on organisational performance with special reference to PCCZ. The aim of this study was to measure promotion strategies such as advertising, personal selling and public with relation to sales volume and market penetration. . A descriptive research design was used in this study whereby questionnaires and interviews were used to collect data. The respondents were selected using random sampling techniques. The research outcomes reveal...
The COVID 19 pandemic brought a global meltdown of the tourism industry. COVID 19 created a great deal of uncertainty, and there was little readiness in the event of a calamity within the hotel business sector due to an absence of knowledge about ways to act. The pandemic induced crisis conditions in the tourism industry led to a significant fall in travelers, occupancy levels, average daily rate (ADR), and revenue per available room (RevPAR), and trip cancellations. The study sought to devel...
