Car Wash Business Plan

In Nigeria and all over the world, the car wash industry is regarded as one of the industries that accommodate more of unskilled workers than skilled workers. Simply put, some of the basic services offered by car wash companies revolve around cleaning, washing, and waxing services for automobiles (cars, trucks, vans, and trailers). In the car wash industry, you will also find customized services such as full- and self-service car wash services, as well as truck and bus washes and vehicle detailing services. The industry is open to both small entrepreneurs (neighborhood car wash) and big time investors (Mr. Clean Car Wash owned by Procter & Gamble)

In Nigeria, the car wash industry is indeed a big industry, and this is due to the large number of vehicles on the Nigerian roads and also poor infrastructure which will lead to many car owners needing a car wash service regularly.

The market for car wash is driven by the purchase of cars and the increase in consumers’ spending – in essence, as the general economy and population of a country grows, more people will buy cars and more people will patronize the services of car wash on a regular basis especially if their driving habits encourages them to do so.

The trend in the car wash industry is that most car wash companies in the bid to survive the recent global economic meltdown, have included additional services to their core service offerings. Some car wash companies include washing of rugs, selling of car accessories, running a bar, barbing saloon and even restaurant within the same premises if they have enough space. It is much easier for car wash companies to increase their revenues by diversifying as against increasing the scope of their market.

Over and above, car wash businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (business, government and household).

Table of Contents

i.    Overview3

1.0 Executive Summary3

1.1 Benefits4

1.2 Objectives4

1.3 Vision5

1.4 Mission5

1.5 Keys to Success5

2.0 Company Summary5

2.1 Company Ownership6

2.3 Location and facilities6

2.4 Start-Up Summary6

Table: Start-up Funding7

3.0 Service Description7

3.1 Future Products and Services7

4.0 Market Analysis8

4.0.1 Market Summary8

4.0.2 Market Trend8

4.0.3 Marketing Plan8

4.1 Market Segmentation8

4.2 Target Market Segment Strategy9

4.3 Industry Analysis9

4.4 Demand10

4.4.1 Barriers to Entry10

4.5 SWOT Analysis10

4.5.1 Strengths10

4.5.2 Weakness11

4.5.3 Opportunities11

4.5.4 Threats11

4.6 External Environmental Analysis11

4.7 Competition and Buying Patterns11

4.7.1 Main Competitors12

4.8 Market Strategy12

4.9 Sales Strategy13

4.10.1 Sales Forecast14

5.0 Strategy and Implementation Summary15

5.1 Competitive Edge16

6.0 Management Summary16

6.1 Organizational Structure16

6.2 Management Team17

6.3 Personnel Plan18

Table: Payroll Year 118

Table: Payroll Year 1-319

7.0 Financial Plan19

7.1 Breakeven Analysis19

7.2 Projected Profit and Loss20

7.3 Projected Cash Flow22

7.4 Projected Balance Sheet23