ABSTRACT
The proposed system is a dynamic model of social media monitoring tool with sentiment
analysis. Social media platforms contain a lot of data which might be considered ambiguous
to businesses/organizations. Most organizations make use of social media platforms for
advertisement as they reach a large crowd in a short period of time and are also more
affordable compared to other options. Businesses find it difficult to have a clear vision/insight
on how well their business has grown after each advertisement or product release. The aim of
the project is to provide various relevant analysis including sentiment analysis on real-time
data from social media platforms for specified keywords or social media accounts defined by
registered users. Sentiment analysis is a process in which an algorithm is used to determine the
emotion of texts i.e. positive, negative or neutral. Sentiment analysis helps businesses
understand how their customers feel about their product. Businesses can also compare their
products with their competitors to have a clearer insight on how their services are doing online
compared to other businesses. This application was developed using the increment
methodology and successfully produced the desirable results for the first iteration of the
project. To accomplish this project Python language and PostgreSQL database are used. The
end-result of the first iteration is focused on Twitter data. It performs all the requirements
specified. At the end the application passed through different types of tests and the obtained
accuracy was 98%. The application will continue with future enhancements and the other
iterations.
HAUWA, U (2021). A Dynamic Model Of Social Media Monitoring Tools With Sentiment Analysis. Afribary. Retrieved from https://track.afribary.com/works/a-dynamic-model-of-social-media-monitoring-tools-with-sentiment-analysis-1
HAUWA, UMAR "A Dynamic Model Of Social Media Monitoring Tools With Sentiment Analysis" Afribary. Afribary, 07 Apr. 2021, https://track.afribary.com/works/a-dynamic-model-of-social-media-monitoring-tools-with-sentiment-analysis-1. Accessed 24 Nov. 2024.
HAUWA, UMAR . "A Dynamic Model Of Social Media Monitoring Tools With Sentiment Analysis". Afribary, Afribary, 07 Apr. 2021. Web. 24 Nov. 2024. < https://track.afribary.com/works/a-dynamic-model-of-social-media-monitoring-tools-with-sentiment-analysis-1 >.
HAUWA, UMAR . "A Dynamic Model Of Social Media Monitoring Tools With Sentiment Analysis" Afribary (2021). Accessed November 24, 2024. https://track.afribary.com/works/a-dynamic-model-of-social-media-monitoring-tools-with-sentiment-analysis-1